If you missed the April 25 event or would like to experience it again, you may replay the webinar, download the presentation slides, or read a recap of the question and answer session.

In this one-hour special event, a senior advisor to MDR presented the results from MDR’s just completed survey on teacher buying habits which will be the basis of a soon-to-be-released update to our most popular selling report, Educator Buying Trends: A National Survey.  The survey was sent to teachers from around the country about their classroom budgets, purchasing decision influences, timing of their spending, and preferences for receiving marketing information about products.

Listen to the recording of the webinar and you’ll also hear two experienced direct marketers who provided strategies for "ramping up" campaigns quickly with e-mail and telesales to capture end-of-year dollars, and cutting-edge advice and best practices for successfully marketing to schools during the critical spring buying season.

Our expert lineup included:

Kathleen Brantley
Senior Advisor to MDR

Chris Ziemnicki
E-Marketing Solutions Leader
MDR

Susan Keipper Meell
CEO
MMS Education

Read Speakers' Biographies