November 15, 2006 Webinar
Ed Tech: What’s Now, What’s Next
America’s Digital Schools: A Market and District Perspective

Speaker Biographies

Jeanne Hayes
President
The Hayes Connection
Co-Author of America's Digital Schools 2006
In 2005, Jeanne Hayes established “The Hayes Connection” to consult for both established and start-up education market companies and school districts. Hayes’ 30 years of strategic insights gained from building a business, creating databases, analyzing market trends, and helping clients market to schools enable her to connect her clients to the education market.

Hayes founded Quality Education Data (QED) in 1981. Her vision was to create the highest-quality education database possible. To grow the business, she established a marketing research division in the early ‘90s and later expanded the database through QED’s National Registry of Teachers™. After she facilitated the sale of QED to Scholastic Inc. in 1999, she served as VP of Marketing Development at Scholastic through 2004.

A former educator and debate coach, Hayes has testified before congress and speaks at conferences nationwide about instructional technology and other education issues.

As part of her industry connection, Hayes served as one of the founding members of the CEO Forum on Education and Technology, as a corporate member and treasurer of the Consortium for School Networking (CoSN), and as a board member of the Education Section of the Software Information Industry Association (SIIA). Hayes was recognized as CoSN’s Private Sector Champion for 2002, as well as Converge Magazine’s “Those Who Make a Difference 2000” and the eSchool News’ Impact 30 for 2001. In December 2002, she was inducted into the Association of Educational Publishers’ Hall of Fame. In 2005, she was recognized at the National School Boards Association’s annual technology conference as a recipient of the “Making It Happen” award. Currently, Hayes chairs the Awards Committee of CoSN and is President of the Board of Creating Caring Communities, a Denver-based nonprofit organization focused on making schools safe through the creation of positive models and the elimination of bullying.

Christopher Brown
Senior Vice President of Research
Pearson Education
Chris joined the membership of the Pearson Education School Companies Senior Leadership team in 2005. Prior to this he was part of the Senior Leadership team for the K12 School Group and prior to that, Pearson Prentice Hall, the secondary publishing unit.

In addition to his diverse leadership responsibilities as Senior Vice President of Research, Chris directs the market and developmental research function for the Pearson Education K12 School Group, representing roughly $1 billion in annual revenue. The market research function includes gathering and analyzing market metrics, such as market size, educational and other environmental trends, competitive activity, and marketing/sales planning and performance research as well as conducting new product development research. A variety of qualitative and quantitative methods, many cutting edge, are employed to meet these goals.

Chris has worked in research for 20 years and has also been a strategic planning consultant. He is a member of the Conference Board's Market Research Council, the Market Research Executive Board, the AEA, AERA, and several other education-related associations.

Arnie Glassberg
Superintendent
San Lorenzo Unified District, California
Mr. Glassberg began his career in education as a junior high school teacher and counselor. After leaving the classroom he spent several years in special education as a program specialist, assistant principal, and principal in schools serving children from ages 3-22. With several years of school site-level experience behind him, Mr. Glassberg accepted a position as Director of Instruction for a unified school district. While in that position he was asked to move from the education side of the house into business support as acting assistant superintendent, business services.

For the next 22 years, Mr. Glassberg was a chief business official as an assistant, associate, and deputy superintendent in a variety of districts varying in size from 3,000 to 22,000 students. During that time he was responsible for the construction of new schools, the modernization of old schools, and an innovative student/community-driven process of facility planning leading to the school as community and the community as school.

Mr. Glassberg served as Assistant Superintendent of Business of the San Lorenzo Unified District for three years, and has held his current position as Superintendent in this district for the past eight years.