Crossing Markets

Traditionally, K-12 marketers did not market content to higher education institutions, and conversely, higher education marketers did not extend sales programs to the K-12 community. Now each part of the market seems to be finding incremental sales opportunities throughout the broader educational market universe. Higher level secondary math programs are often purchased by two-year colleges. College-level reference resources are finding their way into some high school libraries. As you’re building sales and marketing programs, talk to your MDR Representative about growing incremental sales in related education markets. We can provide counts, market sizing information, and other helpful data.

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