Educator Scrub Merge/Purge
The new Educator Scrub Merge/Purge process from MDR makes its debut
this back-to-school selling season. This highly sophisticated
approach to list hygiene has been created to improve return on
investment and deliver increased total savings for marketers selling to K-12, higher education, and related markets.
Why It’s Smart Marketing…
Educator Scrub Merge/Purge elevates the power of list cleaning, combining your customer files, MDR lists, and other lists to deliver a merged, deduped customer file. This is
a higher-performing file because it eliminates the names of educators who are no longer at a given institution. In addition, this state-of-the-art data scrub process is designed to retain records that the older, less sophisticated process would typically eliminate.
MDR’s Educator Scrub Merge/Purge service also delivers comprehensive reporting so you can see drop details, a dedupe report, and a sample mail report for the data you have us process.
Why Use This Process?
There are all kinds of good answers to this question.
- Save Money: With postage, paper, and other production cost rising, accurate mail quantities will help control costs.
- Educator Turnover: Each year, 20% of our nation’s educators change jobs, schools, or leave the profession.
We’ve looked at several quantity/cost scenarios, and with each,
when Educator Scrub Merge/Purge is applied, the net savings are
significant, particularly for mailers who are experiencing declining response, who are high-volume multi-file mailers, and who mail to customers at the 36-month or older recency mark.
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