Ask Your Customers

Developing new advertising or direct mail creative messages? Considering a new product bundle or changes to your current product lineup? If you want instant information about how your customers and prospects will perceive and react to your product, marketing, and other programs, an online survey is the fastest, most efficient and reliable way to get answers and insight for decision support.

Many educational publishers, technology providers, and service organizations are using e-surveys to test offers for their direct mail, evaluate alternative messaging and positioning strategies, and identify pricing thresholds for new and current product lines. Typically, the e-survey solution is best when marketers are looking for actionable information in the shortest amount of time in the least costly way.

A major school supplier, for example, recently used an MDR e-survey to explore new features to a product used in elementary classrooms. The e-survey, which was sent to a targeted group of teachers, provided the company's product development team with quick and actionable feedback on product enhancement ideas to help them build more effective plans for 2007.

For more detailed insight, focus groups can often provide a more complete picture of how educators will respond to your advertising or marketing programs by collecting opinion and emotional response to imagery, content, pricing and brand. When more in-depth quantitative analysis is required, a telephone-deployed survey can often deliver both in-depth statistical information and important answers to a select number of open-ended response questions that will provide some context to your quantitative data.