Since 2001 MDR has provided educational marketers with two ways to e-mail educators: appending e-mail addresses to their customer list and providing lists for e-mail prospecting campaigns.
The data contained in this report is a result of an analysis of both of these uses. In addition, MDR conducted an online survey to more than 36,000 teachers to ask them specific questions about their views of receiving e-mails in their school in-boxes.
This report reviews aggregated results from thousands of campaigns and provides specific key findings, conclusions, and actionable recommendations to help execute highly successful e-mail marketing programs.
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