The Education Market in Depth: Highlights from the Complete K-12 Report: Market Facts & Segment Analyses 2007, Published by Education Market Research, with Data Supplied by MDR
Each year, MDR provides data to Education Market Research as part of their comprehensive annual K-12 market analysis. This 500+ page report covers the market in remarkable detail and provides valuable insights into the next “growth” segments within K-12 education.
Among the highlights of the 2007 report are:
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The K-12 instructional materials market, including textbooks, supplemental materials, and technology products reached nearly $15 billion for the 2005-06 school year, with a 5.9% increase projected for the current school year.
- Supplemental materials averaged a growth of 7% last year, with trade books and standardized test growing 8.2%.
- The report projects a growth of 4-6% for textbooks this year, 7-9% for supplemental materials, with trade books and test growing in the range of 8-10%.
- The elementary reading market ranks as the largest K-12 instructional materials market, estimated at $2 billion. Education Market Research projects continued growth in this segment for 2006-07, to $2.13 billion.
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Software sales are projected to grow on pace with the supplemental market, projected at 7-9%, with the overall technology market expected to grow faster, due to schools’ purchases of computer hardware, Internet services and other multimedia products. |
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Public school enrollments continue to grow, with enrollment increasing .75% for the 2005-06 school year. |
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The U.S. Department of Education notes that the number of public schools has dropped measurably over the past several decades, reflecting the trend of consolidating small schools. |
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Texas, Florida, North Carolina, Arizona and Georgia are the nation’s fastest growing states, all with gains of 26,000 or more students. |
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In the 2005-06 school year, school construction reached an all-time high of more than $21.6 billion, with over half of that total spent on new construction. |
For education marketers, the information in this report supports the need to use the most updated and accurate information available to target education market buyers and influencers with even greater precision, particularly in light of school consolidation. In larger schools, targeting by title and name will help marketers find new prospects for their products and services.
This robust report provides essential market sizing, trend information and insight into the education market’s new growth opportunities, including valuable analysis of the special education, early childhood, educational technology, and testing segments. Additional information is available at www.Ed-market.com. |
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