Turn Conference Leads into Customers
It’s spring conference season and many of us are heading out in force to the annual math, science, language arts, curriculum, reading, and administrative conferences. As we work to draw qualified traffic to our booths and special conference events and presentations, the goal is always to gather leads and begin to build our sales and marketing pipelines.
There are several strategies you can use to make your conference investment pay bigger dividends, including:
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Use an integrated pre-conference mailer and e-mail program to bring educators to your booth and your presentations. Use these communications to gather e-mail addresses, by including a quick form for visitors to complete and drop at your booth to enter a prize drawing. Then, use these email and print addresses to do immediate post-conference follow-up, before leads “cool off!” |
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Plan ahead to mail a post-event promotion to schools and districts that sent educators to the show, to capitalize on the “word of mouth” awareness generated during the conference. |
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If you have educator/customers presenting at an event, consider videotaping or recording the event on audio and then provide these recordings as streaming video or pod casts. You can email or mail customers and prospects about the availability of these presentations. |
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Develop a sustained communications and outreach program to capitalize on the leads you generate during the conference. You can append important demographic, enrollment, and other data to these leads so you can integrate them more strategically into your sales and prospecting programs. |
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