Make Your Next Educator E-Survey More Effective

• Work with your MDR Representative to select a survey universe that is most characteristic of your target markets and current customer profiles.
• Limit the number of "open-ended" questions to ensure reliable results and to eliminate "abandons" among respondents.
• Use consistent response "scales" as much as possible to ensure data quality and integrity.
• Keep your survey questions worded simply and clearly to make each question understandable and quick for educators to answer.
• Educators are data enthusiasts. Consider sharing survey results as appropriate with those who respond to your study.
• To attract your survey audiences' attention, use a brief and eye-catching subject line.

For help designing and deploying your next market research program, contact your MDR Representative today at 800-333-8802.