Connecting the Dots:
To download presentations from EdNET 2009:
- Click on the session title for an audio recording of the presentation
- Click on the name of the speaker for a PDF of their presentation or handout
Download the EdNET 2009 Attendee Brochure
Sunday, September 13
|5:00 – 6:00 pm
||"Making the Most of EdNET"
Sponsored by RM Educational Software, Inc.
Join this informal meeting led by EdNET's conference manager, Vicki Smith Bigham, and conference founder, Nelson B. Heller, Ph.D., to learn how to take advantage of EdNET's many resources and tools to make this year's conference the best ever for you and your company.
|6:00 – 7:30 pm
Sponsored by SMART Technologies
Welcome to Chicago! Start the conference right with a bite to eat while you start making connections with fellow attendees.
Monday, September 14
Monday Program Sponsored by BrainPOP
|7:30 – 9:00 am
||Business Networking Forum Breakfast
Co-Sponsored by Dorsey & Whitney LLP and Quayle Munro, Inc., formerly known as The van Tulleken Company
Thirty seconds of fame! Introduce yourself and your organization in a brief 30-second introduction. Let other attendees know your objectives for the meeting and the kinds of contacts you want to make. Don't miss this invaluable opportunity!
|9:15 – 10:45 am
Vicki Smith Bigham, EdNET Conference Manager and President, Bigham Technology Solutions, Inc.
Fady Khairallah, President and General Manager, MDR
Nelson B. Heller, Ph.D., President, EdNET at MDR
James H. Shelton, Assistant Deputy Secretary, Office of Innovation and Improvement (OII), U.S. Department of Education
Jim Shelton is the assistant deputy secretary for OII, managing a portfolio that includes most of the U.S. DOE's competitive teacher quality, school choice, and learning technology initiatives through two dozen discretionary grant programs. OII also coordinates the public school choice and supplemental educational services provisions of the ESEA. He has been a partner and lead for NewSchools Venture Fund, served as a program director for the education division of the Bill & Melinda Gates Foundation, and was a co-founder of LearnNow, a school management company later acquired by Edison Schools, as well as a senior management consultant with McKinsey & Company. Mr. Shelton will discuss where and why educational innovation is gaining traction, educational priorities of the new administration, its view of the most pressing needs of our nation's schools and how companies that serve this market can best support them.
Monday Program Welcome
Din Heiman, General Manager and COO, BrainPOP, Monday Program Sponsor
|10:45 – 11:15 am
Sponsored by Florida Virtual School
|11:15 am –
|An Insider’s Look at the Financial Landscape of Today’s Education Market
Christopher Swanson, VP of Research and Development, Education Week, Teacher, and edweek.org (Moderator)
Daniel A. Domenech, Ph.D., Executive Director, American Association of School Administrators (AASA)
Dr. Joseph B. Morton, State Superintendent of Education, Alabama Department of Education
The Obama stimulus package has lessened the downturn’s financial pain for most school districts, but what’s the real impact of their formerly draconian budgets and apprehension about “one-time” funding infusions on buying behavior? Join top education leaders and analysts at the national and state levels for a remarkable insider’s take on the financial situation of U.S. education and where they see it going. Dr. Domenech has been a key participant in President Obama’s education policy transition team and is actively engaged with Secretary Arne Duncan and the U.S. DOE. Named by The Executive Educator as one of the top 100 school executives in North America, Dr. Morton has been honored by the State Educational Technology Directors Association (SETDA) for his outstanding vision for education and his leadership in the use of educational technology to position Alabama’s students to compete in the 21st century. And Virginia Edwards heads the largest team of education-specific investigative reporters in the world. Don’t miss their exceptional perspective on the evolving education market and its consequences for your business.
|12:15 – 1:30 pm
||17th Annual EdNET Industry Awards Banquet
Program Coordination by Educational Systemics
Relax with colleagues over lunch as we honor the businesses and non-profit organizations that have made significant contributions to the education industry in the past year.
Click here to learn more about the awards and see previous winners!
|1:45 – 2:45 pm
||Lessons Learned for Capturing Future Opportunities
Robin Warner, Managing Director, Quayle Munro, Inc., formerly known as The van Tulleken Company (Moderator)
Mark R. Anderson, CEO, Strategic News Service and SNS Project Inkwell
Adam Newman, Director, Berkery, Noyes & Co.
Today’s education market presents management and leadership challenges not seen in decades. Previous experience says cutting back to ride out the storm can be a dangerous strategy if not matched by solid preparation for the inevitable recovery, keeping customer loyalty, strong selling, and nimble flexibility. What makes the difference between companies that cope well in downturns and those that lose out? Find out from this panel of respected publishing and information industry strategists, whose views draw on deep market knowledge and broad business experience. Learn what has worked—and hasn’t—for companies like yours in the past and what you can do to turn challenge to opportunity.
|2:45 – 3:30 pm
Sponsored by RedRock Reports
|3:30 – 5:00 pm
Education Executives Advisory Board
Sponsored by Atomic Learning and Promethean Inc.
Join these remarkably influential superintendents of EdNET 2009’s Education Executives Advisory Board as they discuss their perspectives on current issues. How are their districts wrestling with today’s demands and tomorrow’s promises? This session provides insight into the day-to-day and long-term realities of today’s schools.
Mark T. Bielang, Superintendent, Paw Paw (MI) Public Schools and President, American Association of School Administrators (AASA) Executive Committee
Jean-Claude Brizard, Superintendent, Rochester City (NY) Public Schools
Stephen Daeschner, Ph.D., Superintendent, Greater Clark County (IN) Schools
Darline P. Robles, Ph.D., Superintendent, Los Angeles County (CA) Office of Education
Amy Sichel, Ph.D., Superintendent of Schools, Abington (PA) School District
Click here to see the members of the 2009 Advisory Boards.
|5:15 – 7:30 pm
||Business Opportunities Fair – Exhibits Reception
Sponsored by Pearson
The networking continues. Visit with the array of companies exhibiting at EdNET while enjoying delicious hors d'oeuvres and cocktails. Learn about new products, find new business partners, and discover new opportunities to boost your bottom line.
Tuesday, September 15
Tuesday Program Sponsored by Varitronics, A Brady Business
|7:30 – 8:30 am
Co-Sponsored by Cherry Tree Companies, LLC
and Destination ImagiNation, Inc.
Start your final day at EdNET right with a light breakfast and informal networking.
|8:30 – 9:45 am
Fabrizio Cardinali, CEO, Giunti Labs and Chair, European e-Learning Industry Group (ELIG)
Fabrizio Cardinali is the CEO of Giunti Labs (www.giuntilabs.com), a leading provider of online and mobile learning content management solutions (learn eXact LCMS) and digital repository solutions (HarvestRoad Hive DR). Fabrizio is one of Europe’s leading e-learning experts and author of numerous papers in international journals and conference proceedings. In addition, he serves as Chair of the European Learning Industry Group (ELIG), a group which encompasses all major EU stakeholders in the learning industry innovation cycle (www.elig.org) and a member of the Board of Directors of IMS Global. He is also Global Strategy Advisor to MIT’s Open Knowledge Initiative; a Member of the European Commission Experts Group on eContent, and a Member of several EU Study Groups on the future of learning resources’ digital marketplaces. He has given invited speeches at many international events and has been engaged as subject expert in national e-learning plans from the Italian, Polish and Hungarian Ministries of Education in Europe and in National e-learning adoption plans in Russia, Saudi Arabia and the United Arab Emirates.
Tuesday Program Welcome
David Grey, VP & General Manager, Varitronics, a Brady Business, Tuesday Program Sponsor
|9:45 – 10:05 am
Sponsored by Giunti Labs
|10:05 – 11:05 am
||Textbooks vs. Technology in the Classroom: What’s the Right Mix?
Johnny L. Veselka, Executive Director, Texas Association of School Administrators (TASA) (Moderator)
Eric Frank, Founder and Chief Marketing Officer, Flat World Knowledge
Thomas Squeo, Vice President, Strategic Development, Roundbox Global
What’s new in this critical dialog as digital media usage explodes outside schools and infrastructure penetration and limited professional readiness and costs continue to challenge internal use? Is Texas, pushing the print/digital envelope for years, about to reach a tipping point? Are any new hybrid open source/paid services business models, including ones with both print and digital media, starting to show traction? What do cloud computing, the personal web, mobile learning, collaborative technologies, and smart objects mean for book products of the future? Learn the latest about schools' content delivery preferences from this education stakeholder and IT publishing veterans.
|11:15 am –
Sponsored by eChalk
This is your opportunity to participate in an intimate discussion on a topic important to your business. Choose from over two dozen topics ranging from industry trends to marketing creative. These roundtables give you the opportunity to share your experience and your concerns with fellow attendees, gain insight, and make valuable new business connections.
|12:15 – 1:15 pm
Sponsored by American Education Corporation
|1:30 – 2:30 pm
||Tactical Topic #1:
Finding the Route on the Web 2.0 Marketing Highway That Will Lead Your Company to Success
Lisa O’Masta, SVP of Marketing, SchoolNet (Moderator)
Wendy LaDuke, President and Education Group Publisher, T.H.E. Journal
Bennet Ratcliff, Partner, Vander Ark/Ratcliff
Social networking, webinars, online videos, blogging, virtual events, website optimization—the world of marketing is exploding with powerful interactive vehicles for your brand’s stories, sales, and promotions. With trade show attendance and field sales struggling under strained school and vendor budgets, virtual interaction with prospects, customers, and staff offers powerful economic incentives to shift the paradigm toward more digital relationships. How are you determining which, if any, of these will be effective for your company and how to marry them into the traditional mix? Let these experienced interactive marketers show you the pros and cons of the evolving Web 2.0 business models so you can map out a winning strategy.
Tactical Topic #2:
Professional Development – Does One Size Fit All?
Sharnell S. Jackson, Ed.M., President, Data-Driven Innovations Consulting, Inc. (Moderator)
Mark Atkinson, CEO, Teachscape
Kathy Hurley, Senior Vice President, Strategic Partnerships, Pearson School & Pearson Foundation
Some companies see professional development as a key profit center independent of other product sales. Others offer PD as a marketing expense providing requisite support to enable product sales. Schools spend billions on PD, but much of it goes for staff salaries and often for “homemade” programs authored and presented by district staff. In any case, staff development should connect with what teachers do in the classroom and be interesting, timely, and affordable. What kind of a market is this? Hear about contrasting business models from knowledgeable business and education executives. Learn about best practices impacting successful implementation and how companies respond to increasing school demands for customization. Better your judgment regarding models and strategies to best fit your own company’s needs.
|2:30 – 2:40 pm
|2:40– 3:40 pm
||Tactical Topic #1:
Increase Your Sales and ROI Through Proven Marketing Techniques
Jeanne Hayes, President, The Hayes Connection (Moderator)
Paul Kuhne, Director of Marketing, eChalk
Scott Reeves, Consultant, Metzner-Schneider Associates and President, Chicago Association of Direct Marketing
Take a fresh look at database marketing as a proven way to focus on the highest-potential prospects by ranking their propensity to buy; figure out marketing messaging based on demographics rather than a “one size fits all” approach; and use outbound direct marketing, print, and email more effectively to grow your business. Focusing your sales force on calls with the highest potential to buy can increase your sales while maintaining the same level of costs or, conversely, reduce your costs while maintaining the same level of sales. Join this expert panel to better understand how more integrated and efficient marketing analytics can drive results in the face of growing costs. Take away a new framework for thinking about direct marketing based on evolving strategies and tactics to bolster your sales results.
Tactical Topic #2:
Students Using More Technology = An Opportunity for Vendors + Educators
Peter Grunwald, President, Grunwald Associates (Moderator)
Troy Fischer, Director of Technology, Office of eLearning Services, New York City Department of Education
Tammy McGraw, Ed.D., Director of Educational Technology, Virginia Department of Education
The current generation of students considers technology an integral part of their lives and learning, and they get more wired every day. Their super-connected lifestyle has already reshaped some classrooms and exposed a powerful disconnect with others. All this continues to evolve with every new device and online tool. You already know you don’t want to get left behind, but you don’t want to die on the bleeding edge either. Join a leading researcher of children, education, and the Internet and top ed-tech administrators to learn where and how teachers are maximizing the educational value of existing technology tools, what new products are needed, and how the funding picture looks for the future.
|4:00 – 5:00 pm
||View From the Catbird Seat – Envisioning Tomorrow
Dr. Nelson B. Heller, President, EdNET at MDR
Anne Wujcik, Editor, B2E News Alert, and Education Market Analyst, MDR
Join Nelson Heller and one of the industries leading market analysts while they lead attendees in an interactive exploration of where the market is going and what it means for vendors. Interpret developments over the past year to identify the most important trends, market forces, and issues that will impact you and your business in the year to come. This visionary discussion—one of EdNET’s most popular sessions — will both inspire and inform!
Free Giunti Labs-Sponsored Workshop With EdNET Keynoter Fabrizio Cardinali, CEO of Giunti Labs
New Generation Online, Mobile & Blended Learning Content Management Trends, Needs, Standards, Solutions & Case Studies
Wednesday, September 16, 8:30 am – 1:00 pm
Giunti Labs, with the contribution of iNacol and IMS, will deliver a post-event workshop on new generation online, mobile and blended learning content production and management after EdNET in Chicago, on September 16.
Giunti Labs, the leading learning and mobile content management solution provider, is running a half-day seminar on innovative and creative solutions for new generation educational content production, sharing and management. These solutions have now been brought to the US via its new Giunti Labs North America operations out of Atlanta, Georgia.
The seminar – which takes place from 8:30 am to 1:00 pm on Wednesday, September 16, at the Sheraton Chicago Hotel & Towers - follows the EdNET 2009 conference (September 13 – 15), being held in Chicago, IL.
Click here for a detailed agenda and workshop description
Participation in the half day workshop is free for event attendees. External interested parties are invited on a ‘first come, first served’ basis. To reserve a place at this workshop, contact Minna Leikas, Giunti Labs’ marketing manager at email@example.com.