Rethink... Transform... Deliver
EdNET 2011 helped attendees rethink their company’s strategies to align with the “do more with less” education marketplace. Attendees came away with new, relevant business contacts and the very latest market intelligence, straight from education thought leaders. The conference showed how to transform company’s long- and short-term plans into effective strategies to meet the challenges of today’s education landscape.
To download presentations:
- Click on the session title for an audio recording of the presentation
- Click on the name of the speaker for a PDF of their presentation or handout
Learn More About the EdNET 2011 Speakers
Download the EdNET 2011 Attendee Brochure
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Sunday, September 25
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1:00 - 3:30 pm
Governor's 10 |
EdNET Insight Members Only Event
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2:00 – 8:00 pm
Plaza Foyer
Opens at 2:00 pm! |
Registration, Attendee Networking Area, and Wireless Cyber Lounge
The Attendee Networking Area, sponsored by Radian6 and SEG Measurement, is the hub of EdNET. Meet fellow attendees, take a spot for a small meeting, or just relax and catch up with friends.
The Cyber Lounge, with computers provided by Dell and tech support sponsored by Intel and Texthelp Systems Inc., is a convenient place to check email, Tweet, update your social networks, or even do a quick demo with convenient wireless access supported by GlobalScholar.
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3:30 – 4:30 pm
Governor's 17 |
"Making the Most of EdNET"
Join this informal meeting led by EdNET’s conference manager, Vicki Smith Bigham, and conference founder, Dr. Nelson B. Heller, to learn how to take advantage of EdNET’s many resources and tools to make this year’s conference the best ever for you and your company. |
4:30 - 6:00 pm
Plaza ABC
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Business Networking Forum
Sponsored by Agile Education Marketing and EdNET Insight
Thirty seconds of fame! Introduce yourself and your organization in a brief 30-second introduction. Let other attendees know your objectives for the meeting and the kinds of contacts you want to make. Don’t miss this invaluable opportunity to make connections even earlier.
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6:00 - 7:30 pm
Plaza DEF |
Kickoff Reception
Sponsored by Learning.com
Now that you’ve had an opportunity to listen to the 30-second introductions of your fellow EdNET attendees, grab a bite to eat and network! |
Monday, September 26
Monday Program Sponsored by BrainPOP
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7:00 am – 8:00 pm
Plaza Foyer |
Registration, Attendee Networking Area, and Wireless Cyber Lounge
Attendee Networking Area sponsored by Radian6 and SEG Measurement; Cyber Lounge hardware provided by Dell with tech support sponsored by Intel and Texthelp Systems, Inc. and wireless access supported by GlobalScholar. |
7:15 – 8:15 am
Plaza DEF |
Networking Breakfast
Sponsored by Ligature Partners, Executive Search
Start your morning at EdNET right with a full breakfast and informal networking.
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8:15 – 10:00 am
Plaza ABC |
Welcome
Vicki Smith Bigham, EdNET Conference Manager and President, Bigham Technology Solutions, Inc.
Fady Khairallah, President and General Manager, MDR
Dr. Nelson B. Heller, President, EdNET at MDR
Keynote Address: Tomorrow’s Marketplace: Inventing the Apps Era
Nicholas Callaway, Founder and CEO, Callaway Digital Arts
Nicholas Callaway has spent 30 years as a print-based publisher, animation producer, and creator of lifestyle consumer products brands. He has produced some of the most successful illustrated books of our time, working with such artists as Georgia O'Keeffe, Irving Penn, David Kirk, Madonna, and many more. In August 2010, with an investment from Kleiner Perkins Caufield & Byers, Callaway founded CDA with the idea to transform the media landscape by creating interactive apps for the iPad and tablet generation. As the lines between traditional media converge, CDA is redefining the story, play, and “how-to” content experience with products that constitute a new medium. According to Reuters, “The stuffy world of publishing is facing a Gutenberg moment, and Nicholas Callaway predicts only the nimble will survive in the new app era.”
Monday Program Welcome
Din Heiman, COO and General Manager, BrainPOP
Monday Program Sponsor
Introduction of EdNET 2011 Gold Sponsors
Introduction of EdNET 2011 Industry Executives Advisory Board Members |
10:00 – 10:45 am
Plaza Foyer |
Networking Break
Sponsored by SkillsTutor |
10:45 – 11:45 am
Plaza ABC |
Riding the Wave: Tectonic Shifts in Budgets, Decision Making, and Certainty
Sean Cavanagh, Assistant Editor, Education Week (Moderator)
Frank Bonsal III, General Partner, New Markets Venture Partners
Daniel Wistman, Manager, Education, PCG Education
No one needs to point out that school funding, staffing, and decision making are under stress like no time in the recent past. Get some inside perspectives on how this climate of fiscal anxiety and policy ferment is impacting school behavior and purchasing. Moderated by a key editor of Education Week’s recent Quality Counts special report, “2011: Uncertain Forecast,” the panel includes a well-known and highly regarded venture capitalist with significant experience in helping start-up companies become successful and the head of one of the largest consulting groups serving school districts nationwide with management and systems support for special needs, data analytics, RtI, and Medicaid programs. |
12:00– 1:00 pm
Plaza DEF |
Luncheon
Sponsored by SMART Technologies
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1:15 – 2:30 pm
Plaza ABC |
Education Executives Advisory Board:
What Common Core and Innovative Assessment Mean for Educators and Vendors
Sponsored by Atomic Learning
Moderated by industry-leading market researcher and commentator Anne Wujcik, this remarkable panel provides an up-to-the-minute dialogue with education administrators whose responsibilities cover the gamut from the head of a state-level “Office of Next Generation Learners” to an administrator leading her district in a three-year, 15 large urban district initiative to implement CCSS to a district supervisor of academics and accountability to COO of a district recognized nationally for leading successful CCSS implementation. Hear how common core and innovative assessment are changing the way they think; set policy; do business; and acquire instructional, assessment, and professional development resources.
Anne Wujcik, Editor, EdNET News Alert, and Education Market Analyst, MDR (Moderator)
Fred Carr,
Chief Operating Officer, Metropolitan Nashville (TN) Public Schools
Catherine Martin, Director, Mathematics and Science, Division of Teaching and Learning, Denver (CO) Public Schools
Lissa Pijanowski, Ed.D., Associate Superintendent, Academics and Accountability, Forsyth County (GA) Schools
Click here to see the members of the 2011 Industry Executives Advisory Board. |
2:30 – 3:00 pm
Plaza Foyer |
Networking Break
Sponsored by RedRock Reports |
3:00 – 4:00 pm
Plaza ABC |
New Players in the Market
David Samuelson, Executive Vice President, Games & Augmented Reality, Pearson (Moderator)
Deborah Quazzo, Partner, GSV Advisors
Vic Vuchic, Program Officer, Open Educational Resources, The William and Flora Hewlett Foundation
In this period of financial flux, rapidly changing consumer and telecommunications technology, increased accountability pressure, improved school IT infrastructure, growing openness to outsourcing, cloud computing and Internet-driven world flattening, investors and non-traditional providers are once again seeing opportunity in the school market. What does it mean for the K-12 industry when online games, having surpassed both the music and film industry, continue to soar; offshore firms are showing remarkable heft outside the U.S.; growing numbers of entrepreneurial incubators, like Startle, aim to create disruptive educational technology; and open educational resources are transitioning from “supply side” (decent instructional products) to concern over educational impact? Join the discussion with this panel, moderated by one of Pearson’s key instructional technology business strategists and staffed by a market-leading investment advisor and doyenne of educational entrepreneuring and the program officer of one of the most long-standing financial supporters of systems and content for free digital learning resources.
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4:15 – 5:15 pm
Governor's Square and Plaza Court
New This Year! |
Content Conversations
We’ve added intimate sessions around this year’s most important themes for expanded conversations with EdNET speakers, education leaders, and other VIPs.
Click here for a detailed breakout of each session. |
5:15 – 7:30 pm
Plaza DEF |
Business Opportunities Fair – Exhibits Reception
Sponsored by Kajeet for Education and Pearson
The networking continues. Visit the array of companies exhibiting at EdNET while enjoying delicious hors d’oeuvres and cocktails. Learn about new products, find new business partners, and discover new opportunities to boost your bottom line. |
Tuesday, September 27
Tuesday Program Sponsored by RM Education
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7:00 am – 5:00 pm
Plaza Foyer |
Registration, Attendee Networking Area, and Wireless Cyber Lounge
Attendee Networking Area sponsored by Radian6 and SEG Measurement; Cyber Lounge hardware provided by Dell with tech support sponsored by Intel and Texthelp Systems, Inc. and wireless access supported by GlobalScholar. |
7:15 – 8:15 am
Plaza DEF |
Networking Breakfast
Sponsored by Florida Virtual School and Promethean
Start your final day at EdNET with a full breakfast and informal networking. |
8:15 – 9:45 am
Plaza ABC |
Keynote Address: View From the Top of the Schools-and-Providers Mountains
Robert S. Lytle, Partner, The Parthenon Group
Leven your strategic thinking with insights from one of the most widely respected consultancies serving school districts and states on reform initiatives, such as dropout prevention and credit recovery, and working with domestic and international vendors in the pre-K to post-secondary, adult, and continuing education markets. Projects touched by The Parthenon Group range from school decision making and purchasing systems to providers’ sales and marketing strategies, digital versus print, social learning, and delivery platforms. Robert Lytle co-leads Parthenon’s Education Center of Excellence, with a focus on global for-profit education markets. For over 15 years, he’s led client engagements on general strategy, profit improvement, and investment due diligence across a broad spectrum of business models.
Tuesday Program Welcome
Kevin Pawsey, CEO and Managing Director, RM Education
Tuesday Program Sponsor
Presentation of the 2011 EdNET’s Best Award Winners
The inaugural EdNET’s Best program recognizes leaders and innovations in the education marketplace as selected by the EdNET community at large, the EdNET’s Best panelists, and the WeAreTeachers online community. We’ll honor the top five winners across three categories—“Leaders to Watch” in the education business community; the “Shining Stars” products and services that are potential game changers in education technology; and the “Teachers Select” picks for the most useful, free online resources.
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9:45 – 10:45 am
Governor's Square |
Birds-of-a-Feather Roundtables
Sponsored by Cherry Tree Companies, LLC and Sensible City
This is your opportunity to participate in an intimate discussion on a topic important to your business. Choose from over a dozen topics ranging from industry trends to marketing creative. These roundtables give you the opportunity to share your experience and your concerns with fellow attendees, gain insight, and make valuable new business connections.
Click here to see this year's sessions and sign up to attend! |
10:45 – 11:15 am
Plaza Foyer |
Networking Break
Sponsored by Parchman, Vaughan & Company, LLC |
11:15 am –
12:15 pm
Plaza ABC |
Notes From the Frontier: Personalized and Blended Learning Coming of Age
Susan Patrick, President/CEO, International Association for K-12 Online Learning (iNACOL) (Moderator)
Ted Brodheim, Chief Operating Officer, ePals
James England, Business Development Manager, International, Global Grid for Learning (GGfL), Cambridge University Press
The idea of differentiated instruction personalized to the needs of each student has been a gleam in the eye of instructional pedagogy for decades. Now the confluence of improved school IT infrastructure, bandwidth, accountability pressure, severely limited human and physical capital, greatly expanded virtual learning options, and improved formative assessment and instructional management tools are spawning game-changing pilot projects, such as New York City’s School of One Rocketship Education and Chicago's VOISE Academy. You won’t want to miss this panel discussion, moderated by the chief executive of iNACOL, the largest international association for online and blended learning, and as panelists, Business Development Director for the Global Grid for Learning, the leading digital content broker and supply network for education markets worldwide, and the former CIO of New York City’s Public Schools who oversaw implementation of half a dozen personalized learning strategy pilots, including School of One, to build your own sense of what this means for your organization. |
12:15 – 1:15 pm
Plaza DEF |
Luncheon
Sponsored by FieldPros, Inc.
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1:30 – 2:30 pm
Plaza ABC
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Integrating Traditional and New Wave Marketing and
Customer Relationship Building
Sandy Fivecoat, Founder, WeAreTeachers (Moderator)
Anne Holland, President, Anne Holland Ventures Inc. and Publisher, Paywall Times Blog, Subscription Site Insider, WhichTestWon.com
Lee Wilson, President & CEO, PCI Education Publishing
The Internet, Social Web and CRM systems are adding potent resources for K-12 marketing and customer relationship building. In education, social media marketing isn’t “build it, and they will come,” but an increasingly sophisticated progression from brand awareness to brand advocacy drawing in communities of educators with meaningful value propositions. Productive customer relationships are becoming ongoing dialogues between providers and users, not the largely one-way information flow of yesterday’s marketing and PR. Engage with the founder of the most commercially active K-12 social media firm; a world-recognized expert on all things marketing who has had 25 years of successful campaign creation, mergers, and acquisitions and leading the industry’s best practices for improving marketing techniques and strategies through content, metrics, and creativity; and the CEO of a pioneering publishing organization getting serious traction from integrated initiatives.
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2:30 – 3:00 pm
Plaza Foyer |
Networking Break
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3:00 – 4:30 pm
Plaza ABC |
View From the Catbird Seat – Envisioning Tomorrow
Dr. Nelson B. Heller, President, EdNET at MDR
Anne Wujcik, Editor, EdNET Insight News Alert, and Education Research Analyst, MDR (Moderator)
Join Nelson Heller and Anne Wujcik, our industry’s leading market analysts, as they lead attendees in an interactive exploration of where the market is going and what it means for vendors. Interpret developments over the past year to identify the most important trends, market forces, and issues that will impact you and your business in the year to come. This visionary discussion—one of EdNET’s most popular sessions—will both inspire and inform! |
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