The April issue of Successful School Marketer features these stories, helpful tips, trends, and more. Highlights include:
- Chicago Gets $21M to Retool Schools
- For Contractors, Education Law Means Money
- Technology Trends in Schools: A Conversation With Jeanne Hayes
- Five E-Mail Marketing Tips to Maximize Your End-of-Year Opportunities
- College Construction – 11th Annual Report
Plus...updated events calendar and more!
Education News
Marketing Tips
School Stats and Trends
Upcoming Events
NEW From MDR
About Us
Chicago Gets $21M to Retool Schools
eSchool News, April 20, 2006
In one of the largest grants it has ever made to a single school system, the Bill and Melinda Gates Foundation has awarded $21 million to the Chicago Public Schools to establish a more rigorous high school curriculum, boost graduation rates, and better prepare students for college. Read more.
To learn more about this and other grant opportunities, visit School Funding Services. |
For Contractors, Education Law Means Money
© 2006 The Associated Press, April 20, 2006
By
Ben Feller and Andrew Welsh-Huggins, Associated Press Writers
Consultants work with school districts to help children struggling with reading and math, and much of their business is due to No Child Left Behind. Learn more.
A Conversation With Jeanne Hayes: Technology in Schools – New Survey Captures the Trends Survey to Provide Education Marketers With Wealth of Information About New Opportunities and Changes Ahead Today’s students have been characterized as “digital natives.” Technology has been part of their lives since their birth. While some schools have made progress in adopting new technologies, the majority have a long way to go. In most school districts, the learning environment is more like the 1900s, with teachers lacking the tools they need to bring them into the digital age and students who are bored lack interest in studies and who are farther behind in math and science when compared with other countries. The key question is how are districts planning to serve their ever-increasing technology-savvy students and get their teachers up to speed? And how can education marketers find new opportunities and keep on top of these new trends? A new survey, America’s Digital Schools 2006: A Five-Year Forecast, launched by two well-known icons in the education industry, Jeanne Hayes of The Hayes Connection and Tom Greaves of The Greaves Group, will shed light on what superintendents and curriculum, technology, and business directors really think about a wide range of instructional computing topics, including e-learning, one-to-one computing, and professional development, as well as forecasts for five years of growth for technology in their school systems. The America’s Digital Schools survey, distributed to 2,500 of the largest U.S. school districts (those with 4,000 students or more), is the first of its kind and will measure where schools are in terms of adopting what is termed ubiquitous technology and where they want to be in the future. The final results are sure to hold a wealth of information about current and future selling opportunities to a broad range of education marketers, including software and hardware companies, media and content providers, as well as companies that sell professional development services and products. Successful School Marketer (SSM) recently had a conversation with Jeanne Hayes who shared some preliminary survey results and the direction of technology in schools. Click here to read the full article.
Click here to read about ways you can boost your sales. |
College Construction – 11th Annual Report Just Published!
More than $14.5 billion was spent on college construction in 2005—the highest dollar amount for any one year. It was a devastating year as far as weather and economic conditions, but neither adversely affected college construction spending since 2005 projects were already in progress.
Read the highlights of the 2006 edition of the College Construction Report.
To download the report, click here.
Each year MDR partners with Peter Li Publications to publish their annual college construction report.
APRIL
30-5/4: IRA's 51st Annual Convention, Chicago, IL, http://www.reading.org/association/meetings/annual.html MDR Booth #1020
MAY
7-10: NAEP 85th Annual Meeting & Exposition, Baltimore, MD, www.naepnet.org/AM/Template.cfm?Section=Home&TEMPLATE=/CM/HTMLDisplay.cfm&CONTENTID=1250
8-10: ACCM: Conference for Catalog, Internet & Multichannel Merchants, Chicago, IL, www.catalogconference.com/
19-21: BookExpo (BEA), Washington, DC, www.bookexpo.reedexpo.com/App/homepage.cfm?moduleid=42&appname=288 MDR Booth #6120
JUNE
7-9: AEP Summit, Washington, DC,
http://aepsecure.sawco.com/aep/summit/index.htm
7-9: EduComm, Orlando, FL, www.educommconference.com
11-14: Special Libraries Association (SLA) 2006 Annual Conference, Baltimore, MD, www.sla.org/content/events/conference/ac2006/index.cfm
20-22: DM Days New York Conference & Expo, New York, NY, www.the-dma.org/conferences/dmadmd/
24-27: ALA 2006 Annual Conference, New Orleans, LA, www.ala.org/ala/eventsandconferencesb/annual/2006a/2006an.htm
JULY
5-7: NECC 2006, San Diego, CA, www.neccsite.org MDR Booth #1206/1208
7-8: AEP CEO Roundtable, North San Diego, CA, http://www.edpress.org/ceo/index.htm
7-8: Emerging Technologies Forum 2006, State Educational Technology Directors Association (SETDA), San Diego, CA, http://www.setda.org/content.cfm?sectionID=194
17-19: DMA Direct Marketing Institute, Boston, MA, www.the-dma.org/seminars/basic/
Hurricane Relief Leads
MDR Now Offering Database and E-Mail Packages
Reach districts and public schools as they make decisions about replacement equipment, instructional materials, and other educational resources in the wake of Hurricanes Katrina and Rita.
Learn
more.
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