WeAreTeachers Hot Topic Opportunities

Customize Your Program to Topics That Are Top of Mind in Schools

Check out these “hot topic opportunities” to see where your product or service fits best. Learn how you can drive leads and build brand at key times of the year.

See what’s happening each month:

May ›

June ›

July ›

August ›

September ›

October ›

November ›

December ›

Hot Topics Mean Hot Marketing Opportunities on WeAreTeachers

Get more visibility with a WeAreTeachers Hot Topic! Our monthly content focuses on front-of-mind issues for teachers and schools.

For education marketers, Hot Topics provide a cost-effective way to get attention at the best times of year. Create a winning social marketing strategy by combining the relevancy of each Hot Topic with a targeted lead generation and branding program on WeAreTeachers.

Why sponsor a Hot Topic?

Drive more leads by connecting with teachers at the most opportune times during the school year.
Build your brand by showcasing your topical expertise in a WATcast, sponsoring a relevant promotion, or creating a social marketing strategy with WeAreTeachers.
Leverage the power of social marketing by reaching out to the established teacher community on WeAreTeachers.
Increase ROI by promoting your product or service at a time of year when educators are more likely to buy it.

What kinds of Hot Topic Opportunities do you offer?

Topics in Education and What to Teach This Month – Sponsor high-interest and timely educational trends or topics, seasonal ideas, and quick activities for teachers. For education marketers, Hot Topics provide a cost-effective way to get attention at the best times of year. Promotions sent to targeted educator titles listed in the calendar via 150,000 emails and at least 100,000 web ad impressions.
Special Reports – Special reports combine rich editorial content and educator opinion on the latest trends and best practices. The report webpage and infographic are used across marketing and public relations channels on the web, email, web ads, blogs, Pinterest, Facebook, and Twitter.
WATcasts – Produce a 5 to 10 minute video segment on a topic that is aligned to your area of brand interest. The highly sharable digital delivery format can be used for long-term, multi-channel content marketing and public relations on the web, email, blogs, Pinterest, Facebook, and Twitter.

Where Does Your Product or Service Fit?

Determine which of the upcoming Hot Topic Opportunities is the best
fit for your marketing needs. Then call your MDR Representative at
800-333-8802 to get started.

WeAreTeachers Upcoming Hot Topic Opportunities

May

Topics in Education
Special Education Done Right	Educator Titles: K-12 Grade-Level Teachers Special Ed Dept Chairs Special Ed Teachers Resource Teachers Early Childhood Special Needs Lead Teachers Teacher Mentors
There’s a lot of debate about special education in this country, from the high annual cost to the effectiveness of mainstreaming. Explore what some successful districts are doing for both inclusion and pulled-out classes, as well as the best tools and resources for making special education work.
The best games and resources for special education iPads and Special Ed Your guide to the IEP Meeting the needs of students with disabilities through differentiated instruction

What to Teach This Month
Hats Off to the Graduates	Educator Titles: K-12 Grade-Level Teachers Lead Teachers
Celebrate the end of a great school year and springboard your students into summer with projects and activities that commemorate the year while helping them to look forward to the future.
Year-end party and celebration ideas Culminating assignments Ways to send your students off into summer excited about learning Summer learning ideas

WATcasts

WATcast topics available to sponsor:

Understanding Dyslexia and Other Reading Disabilities

June

Topics in Education
Real Teachers, Real Technology	Educator Titles: K-12 Grade-Level Teachers Technology Champions Technology Coordinators Librarians/Media Specialists Curriculum Coordinators Teacher Mentors Team Leaders Principals Assistant Principals
Do you ever read articles about technology and think, “that sounds great, but it wouldn’t work in my classroom”? That’s why we’re rounding up the most practical ideas for using technology, all vetted by real teachers using the real tools they have in their classrooms. You can’t miss this hands-on guide!
Interactive whiteboard ideas that really work Making the most out of one iPad How BYOD can really work

What to Teach This Month
The Summer Express	Educator Titles: K-12 Grade-Level Teachers Librarians/Media Specialists Social Studies Dept Chairs Social Studies Teachers Curriculum Coordinators World History/Culture Teachers Geography Teachers Current Events Teachers
Let your summer travels (both physical and virtual) be a springboard for learning next fall! We’ll take you around the country to the cool places and spaces that make America great and give you lessons, ideas, and activities to teach your students about your travels.
Geography-themed lessons around specific locales Virtual field trips Ways that teachers’ summer learnings can benefit their students in the fall

WATcasts

WATcast topics available to sponsor:

Helping Older Students Learn to Read

July

Topics in Education
Tablets 101: The Best Apps, Mobile Learning Ideas, and More	Educator Titles: K-12 Grade-Level Teachers Technology Champions Technology Coordinators Librarians/Media Specialists Curriculum Coordinators
This complete guide to understanding tablets will help teachers new to the technology as well as those who are old hands, with ideas for every grade level and subject area as well as classroom management tips and more.
Teacher-reviewed apps for every grade level Classroom management tips A buyer’s guide for tablets Using tablets at every stage of the learning process Special Pinterest board and social media campaign highlighting best practices for tablets and apps

Special Report
Teaching at Home: A Guide for Parents	Educator Titles: K-12 Grade-Level Teachers Before-/After-School Coordinators Student Activity Coordinators Staff Development Specialists Teacher Mentors Resource Teachers Team Leaders Special Ed Dept Chairs Special Ed Teachers
How do you supplement learning at home for your kids? And how do you turn routine activities and special outings into learning opportunities?
Tips from teachers and homeschool moms Easy at-home learning ideas and educational activities

August

Topics in Education
#BacktoSchool: The Role of Social Media in the Classroom	Educator Titles: K-12 Grade-Level Teachers Technology Champions Technology Coordinators Librarians/Media Specialists Curriculum Coordinators Teacher Mentors Team Leaders Principals Assistant Principals
Your complete guide to understanding how you can make the most of Facebook, Pinterest, Twitter, and online educational communities in the classroom.
How social media affects kids’ learning Incorporating social media tools in elementary, middle, and high schools Combating the downsides of social media How you can use online communities to make your job easier Dedicated Pinterest board surrounding social media in the classroom How rural teachers can use social media to connect with other teachers

What to Teach This Month
Writing All Year Long: Taking Your Students Beyond the “What I Did This Summer" Essay	Educator Titles: K-12 Grade-Level Teachers Librarians/Media Specialists English Teachers English Dept Chairs Writing/Composition Teachers Creative Writing Teachers Social Studies Dept Chairs Social Studies Teachers
We want to help you make your students’ writing sing this year, and this special guide with tips and ideas from best-selling authors will offer tips and lesson ideas for each step along the way, from brainstorming to drafting to revision.
Lessons from favorite children’s authors Activities for every grade level Conducting writing workshop on the interactive whiteboard CONTEST: The chance to win a chat with a favorite author Hundreds of resources at pinterest.com/weareteachers/ writingworkshop

Special Report
Classroom Libraries: The Essential List for Every Grade Level	Educator Titles: K-12 Grade-Level Teachers STEM Teachers Librarians/Media Specialists Library Aides
Discover the must-have books for your classroom this year, including fiction and nonfiction for every grade level and subject area.
Grade-specific lists of recommended books Nonfiction recommendations for the content areas, including social studies and STEM Aligned with the Common Core

September

What to Teach This Month
Get Out and Teach: Lessons and Activities That Take Your Students Beyond Your Classroom	Educator Titles: K-12 Grade-Level Teachers Before-/After-School Coordinators Curriculum Coordinators Student Activity Coordinators Science Teachers Science Dept Chairs Social Studies Teachers Social Studies Dept Chairs
From the confines of your classroom, your students have explored ancient Rome and distant planets. But have you considered taking them to that old oak tree in the middle of the school yard? Or to the anthill that you almost stepped on as you walked into the school this morning? This month we’re sharing lessons and activities that will take learning outside.
Outdoor lesson plans Ideas for schoolyard habitats and gardens Unique places on your school grounds where students can learn How to get more money for field trips When you can’t go outside—virtual field trips for the interactive whiteboard Tips for bringing in outside resources

Special Report
Teach to Your Strengths: How to Identify and Make the Most From Your Teaching Personality	Educator Titles: K-12 Grade-Level Teachers Teacher Mentors Lead Teachers Staff Development Specialists Team Leaders Head Teachers
Personality, background, and interests play a big role in how you teach. Here’s how to identify your strengths as an educator and make the most of those strengths with your students.
Featuring an interactive quiz, “What Type of Teacher Are You?” Help with choosing the right master’s degree based on your personality type Shifting your teaching style depending on where you are in your career

October

Topics in Education
Are We Too Plugged In?: The Case for Less, Not More Technology	Educator Titles: K-12 Grade-Level Teachers Librarians/Media Specialists Curriculum Coordinators Teacher Mentors Team Leaders Principals Assistant Principals
With all of the focus on technology, sometimes teachers forget that there is more to learning than the iPad. We look at the research that suggests kids need more time unplugged and offer ideas and inspiration for hands-on, screen-free learning.
What the research says about the role of technology in kids’ lives Creative, project-based lesson ideas Hands-on activities

What to Teach This Month
Spooky STEM: Hands-On Math and Science for Halloween	Educator Titles: K-12 Grade-Level Teachers Math Dept Chairs Math Teachers Math Coaches Science Dept Chairs Science Teachers Science Coaches STEM Teachers
From counting pumpkin seeds to conducting gross-out science experiments, Halloween offers loads of fun ways to connect with science, math, and other STEM curriculum. Here we’ve gathered the very best to engage your spooky scientists. Boo!
Hands-on math ideas for every grade level Gross-out science experiments Ways to make your Halloween party a learning opportunity Fun ideas for seasonal science labs

Special Report
The WeAreTeachers Salary Survey	Educator Titles: Principals Assistant Principals K-12 Teachers (with/without master’s degree) Lead Teachers Teacher Mentors
In our first annual salary survey, we take a look at the wide range of teacher salaries across the country, identifying the highest and lowest paid teachers and the best cities to teach in America.
Teacher salaries across the United States Shareable infographics, Pinterest board, and social media campaign on teacher salaries How a master’s degree and other add-ons can affect your pay Salary help for both new and veteran teachers

November

Topics in Education
Rethinking College: Is Higher Education Right for Everyone?	Educator Titles: Principals Assistant Principals 8-12 Grade-Level Teachers Guidance Counselors Guidance Counselor Dept Chairs Counselors/College Placement Career/Technical Ed Dept Chairs Career/Technical Ed Teachers
Is college the best route for every student? What are today’s alternatives? How are we preparing students for college and other options? We examine the research, the decline of vocational education, and more.
Research on the college-bound curriculum Do we place too much emphasis on Advanced Placement? The decline of vocational education Alternatives to the traditional degree

What to Teach This Month
Art It Up: Creative Projects That Combine Art With Core Curriculum	Educator Titles: All K-12 Grade-Level Teachers Art Teachers Art Dept Chairs Curriculum Coordinators Teacher Mentors Lead Teachers Staff Development Specialists
Kids learn so much more when lessons interconnect. This month, we’re taking cross-curricular learning to the next level with a series of beautiful art projects that teach more than just art concepts.
Cross-curricular lessons that combine art with math, reading, social studies, and science Beautiful, creative projects that you can use to decorate your classroom Art projects that can serve as holiday gifts for parents Our favorite Pinterest art lessons

Special Report
Kids As Designers: Teaching STEM and More Through the Lens of Design	Educator Titles: K-12 Grade-Level Teachers Math Dept Chairs Math Teachers Math Coaches Science Dept Chairs Science Teachers Science Coaches STEM Teachers Curriculum Coordinators Art Teachers Art Dept Chairs
Design is everywhere, from manhole covers to home to textiles. Here’s how you can teach students key curriculum, including STEM, reading, writing, and more by studying design in the world around them.
Real-world examples of kids studying design The curricular benefits of design education, including STEM, reading, and the arts Resources for design education

December

Topics in Education
The New Face of LD: Helping Students With Learning Disabilities in the Regular Classroom	Educator Titles: All K-12 Grade-Level Teachers Special Ed Teachers Special Ed Dept Chairs Technology Champions Librarians/Media Specialists Resource Teachers Special Needs Aides Paraprofessionals/Instructional Aides
With inclusion now the standard instead of the exception, teachers face a wide variety of learning disabilities in their students. We look at effective approaches for helping special education students with dyslexia, ADHD, and more thrive in traditional classrooms.
The best technology for LD, including apps and ideas for the interactive whiteboard Teaching strategies for dyslexia Teaching strategies for ADHD

Special Report
Building the Best Teacher Team: A Guide for Principals	Educator Titles: Principals Assistant Principals Team Leaders Head Teachers Lead Teachers Staff Development Specialists
In this just-for-principals feature, we look at successful examples of morale-building in schools and share how administrators can build the most effective teacher team possible.
Real-world examples of morale-building efforts in schools

To learn more, call your MDR Representative at 800-333-8802.


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