February 23, 2006

For more information, contact:
Joe Hayes, 312-345-4352, jhayes@dnb.com

For media inquiries, contact:
Charlotte Andrist, 770-578-8007, Charlotte@Eichercommunications.com

Leslie Eicher, 314-965-1776, Leslie@Eichercommunications.com

MDR AND REDROCK REPORTS ANNOUNCE JOINT VENTURE
 
Partnership to Combine Education Grant Experts With Leading
Market Data Provider

Shelton, CT, February 23, 2006 MDR, the leading provider of sales and marketing solutions for the education industry, and RedRock Reports LLC, the
experts on K-12 grants and funding, today announced the formation of an
exclusive partnership.

Effective immediately, the joint venture provides for the co-development and delivery of education funding information products and services for companies selling or marketing to districts and schools, as well as educators themselves. These tools will help businesses identify new and timely opportunities related to federal, state, and private funding for education initiatives. For educators, the combined effort will provide information on funding sources as well as the expertise to help write and pursue appropriate grant opportunities. The service is expected to go "live" this spring.

“As we continue to expand our sales and marketing solutions for the education market, the MDR team is very pleased to be working with the thought leaders from RedRock Reports,” said Fady Khairallah, general manager of MDR. “Our history in providing the highest quality data solutions for our customers allows us to bring valuable expertise to this partnership. Combined with the industry experience and consulting capabilities of RedRock's experts, these offerings will be unique and extremely valuable as the education funding landscape continues to evolve.”

MDR announced plans in late 2005 to launch a funding alert service to support sales professionals that would complement its proven line of database marketing solutions, including the largest educator e-mail contact database available. The partnership with RedRock Reports will expand the range of offerings related to timely funding alerts, including a suite of consulting, reporting, and support services.

“The opportunity to join forces with the market leader in data collection enables us to expand our reach and scope exponentially,” said Dr. Jennifer House, president of RedRock Reports. “The complementary expertise of the two organizations should result in unprecedented clarity around federal, state, and foundation funding information. This is exactly what the industry has been asking for and exactly what this partnership is going to deliver.”

RedRock Reports, formed in 2005, is an education consulting firm that includes a team of industry veterans led by industry consultant Dr. Jennifer House, a former teacher, school administrator, and leader of education technology efforts at companies such as Hewlett Packard and Apple. In addition to House, the leadership team includes consultant Jeanne Hayes of The Hayes Connection and Kate Laidley Mullen of JN4D and Peoples’ Computer Corp.

About MDR

For over 36 years, MDR has provided leading sales and marketing solutions for businesses serving the education market. MDR's unparalleled institution and educator databases, tracking hundreds of demographic data elements, have formed the core of comprehensive solutions, including high-opportunity sales lead tools, direct marketing lists and database marketing services, targeted and timely e-mail channel market coverage, data warehouse and campaign management support, Web-based data access and analytics, custom market research including e-surveys, and market trend analysis and reports. For more information, please visit www.schooldata.com.

About RedRock Reports

RedRock Reports was created by industry veterans to provide the K-12 publishing, technology, and services community with accurate, comprehensive, and actionable information about education funding and funding trends. RedRock Reports delivers subscription products and custom consulting, which helps education companies focus and target sales and marketing efforts while assisting educators target and pursue current funding opportunities. For additional information, please visit www.redrockreports.com.

Click here to request more information about MDR and RedRock Reports funding solutions.

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