|Get to Know Your Customers
Identify the characteristics of your best-performing customers, uncover purchasing patterns, and concentrate on your high-potential prospects to maximize your ROI.
Affinity Modeling helps you refine your marketing strategies to drive more sales, more quickly, for significantly improved ROI. Affinity Modeling uses both your campaign and customer purchasing data and matches that with the comprehensive MDR K-12 universe of districts and schools. This matching process builds profiles of the entire education universe and ranks institutions from the most likely to respond to the least responsive. Read more ›››
eCPR – MDR’s Newly Engineered and Completely Interactive Customer Pattern Recognition™ Profiles
The new, interactive format of our exclusive profiling system provides the market insight you need to make smart marketing decisions. These new eCPR Profiles let you decide which data variables, market segments, and data analysis to view. Change any data element with a simple click to enhance your marketing analysis.
- Change data variables using the drop-down menu, with dozens of variables to choose from.
- Switch between penetration and revenue analysis with a radio button click.
- Choose summary reports and market segments by changing worksheet tabs.
Plus, you can include your revenue numbers to enhance your marketing analysis. The addition of revenue adds insight to focus on your most profitable market segments and suppress those that are not performing.
Learn more about eCPR›››
Customer Name Analysis and Profiles
Since customers who have purchased from you in the past are likely to purchase again, it only makes sense to gather as much information as possible about this most important segment of your customer file. Profiling—locating clusters within your customer file that outperform the average—is an excellent way to find your best prospects. Customers and prospects who are likely to purchase from you can be broken down into three types:
Direct Customers – Determine which customer segments perform the best and mail to them more often. Knowing which customers offer the greatest potential can help you focus on those you want to retain.
Indirect Customers – Your best salesperson is a satisfied customer. Identify prospects in districts where other schools have purchased and leverage the district relationship to expand your penetration.
Prospects – Seek out prospects who are clones of your best customers. Prospects who have similar characteristics and demographics to your top customers are more likely to respond and buy your product.
This insight into your audience helps you develop targeted mailings for increased response rates and higher profitability.
MDR’s Customer Name Matching System
Give your marketing efforts an additional boost when you append specific job titles to your customer names. Targeted and personalized mailings are proven ways to achieve better results.