Get insight to what works with these resources.

E-Marketing

Updated CAN-SPAM Rules

What’s Working Now with E-mail Marketing to Educators
(Selling To Schools, March 2008)

MDR's Email Best Practices for Education Marketers

Educational E-Marketer's Guide to Working Effectively With Outlook 2003

Direct Marketing

30 Tips in 60 Minutes to Boost Your Sales and Marketing (AEP Summit—June 2006)

Relationship Building Through Telesales

Timing Your School Promotion to Optimize Success

Database Marketing

An Introduction to Database Marketing

Improving the Profitability of Your Customer File

Myths in Database Marketing