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Active Buyers From MDR

MDR offers you broad options for reaching confirmed buyers of educational, professional, and information services and products. Begin by choosing the right MDR buyer file that fits your campaign, and then use multiple selections to drill down to the exact target group you want.

Our buyer files are contributed from top direct marketers so you get high-performing names for your campaign, and the file data is updated and qualified continuously for maximum accuracy and deliverability. Let us help you identify the most responsive segments for your mail or email campaign.

Buyer File Options

Educator-Buyers
(Education Professionals)

The most comprehensive educator response file, spanning day care through college. Mail and email addresses available. Select by job function, buyer index, and demographics.

MDR Educator Buyers
  Total With Email
K-12 Buyers at School 1,207,489 857,516
College Buyers at School 96,762 80,925
Public Library Buyers 10,552 3,325
Early Childhood Buyers* 409,356 290,226
Educators at Home Buyers 1,670,855 595,817

For more details, see the following data cards:

*Includes day care personnel and PK-3 grade teachers.

InfoBuyers
(Consumers, Career Professionals, Enthusiasts)

Proven direct mail buyers of books, information services, professional or personal growth products. Select by product category, area of interest, recency, and demographics.

MDR InfoBuyers
  Total
Universe 15,477,807
Email 920,166
Multibuyers 7,018,453
Online Purchasers 969,821
Recency of Purchase  
  3-Month Buyers 2,909,648
  6-Month Buyers 7,483,922
  12-Month Buyers 9,677,416
Area of Interest
 Business 2,896,696
 Engineering 692,433
 Health 615,826
 Medicine 566,922
 Nursing 1,940,720
 Professional Development 9,165,857
Product Category
 Book Buyers 979,381
 Conference Attendees 1,281,578
 Periodical Subscribers 3,235,102
 Technology Buyers 4,163,059

For more details, see the following data cards:
Call your MDR Representative at 800-333-8802 to add MDR's buyers to your marketing mix.
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