Educator-Buyers
(Education Professionals)
The most comprehensive educator response file, spanning day care through college. Mail and email addresses available. Select by job function, buyer index, and demographics.
| MDR Educator Buyers |
| |
Total |
With Email |
| K-12 Buyers at School |
1,207,489 |
857,516 |
| College Buyers at School |
96,762 |
80,925 |
| Public Library Buyers |
10,552 |
3,325 |
| Early Childhood Buyers* |
409,356 |
290,226 |
| Educators at Home Buyers |
1,670,855 |
595,817 |
For more details, see the following data cards:
*Includes day care personnel and PK-3 grade teachers. |
InfoBuyers
(Consumers, Career Professionals, Enthusiasts)
Proven direct mail buyers of books, information services, professional or personal growth products. Select by product category, area of interest, recency, and demographics.
| MDR InfoBuyers |
| |
Total |
| Universe |
15,477,807 |
| Email |
920,166 |
| Multibuyers |
7,018,453 |
| Online Purchasers |
969,821 |
| Recency of Purchase |
|
| 3-Month Buyers |
2,909,648 |
| 6-Month Buyers |
7,483,922 |
| 12-Month Buyers |
9,677,416 |
| Area of Interest |
| Business |
2,896,696 |
| Engineering |
692,433 |
| Health |
615,826 |
| Medicine |
566,922 |
| Nursing |
1,940,720 |
| Professional Development |
9,165,857 |
| Product Category |
| Book Buyers |
979,381 |
| Conference Attendees |
1,281,578 |
| Periodical Subscribers |
3,235,102 |
| Technology Buyers |
4,163,059 |
For more details, see the following data cards:
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