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College Buyers = Hot Prospects
Reach these known college buyers with supercharged lists from MDR. This is a great way to improve your response rate and your bottom line.
Choose from the selections shown here, or call your MDR Representative for a complete list of our offerings.
| College Buyers at School |
|
| Administrators and Faculty |
| Total |
| Deans and Administrators |
23,228 |
| Department Heads |
10,381 |
| College Librarians |
3,117 |
| Agriculture Faculty |
1,873 |
| Communications Faculty |
5,122 |
| Education Faculty |
15,295 |
| English Language and Literature Faculty |
4,942 |
| Fine and Applied Arts Faculty |
3,571 |
| Foreign Languages and Literature Faculty |
998 |
| General Studies Faculty |
4,826 |
| Interdisciplinary Studies Faculty |
6,803 |
| Mathematics Faculty |
2,691 |
| Natural and Physical Sciences Faculty |
16,429 |
| Physical Education Faculty |
2,403 |
| Social Sciences Faculty |
25,667 |
| Vocational Education Faculty |
4,804 |
|
| Buyer Type Selections |
| Total |
| All Buyers at College |
100,109 |
| Book Buyers |
17,865 |
| Video/Multimedia Buyers |
4,468 |
| Classroom Materials Purchasers |
3,040 |
| Software Buyers |
763 |
| Multibuyers |
13,253 |
| Recency of Purchase |
| + Past 6-Month Buyers |
955 |
| + Past 12-Month Buyers |
2,300 |
|
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| College Buyers at Home |
|
| Buyer Type Selections |
| Total |
| All College Buyers at Home |
159,434 |
| Multibuyers |
1,330 |
| Seminar Attendees |
13 |
| Book Buyers |
1 |
|
| Demographic Selects |
| Total |
| Age (Order within specified ranges only.) |
| 18-34 |
17,464 |
| 35-44 |
38,943 |
| 45-54 |
36,686 |
| 55-64 |
37,552 |
| 65+ |
28,005 |
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| Gender |
| Male |
68,280 |
| Female |
41,183 |
|
| Telephone Numbers |
11,117 |
|
| Household Income (Order within specified ranges only.) |
| Under $15,000 |
9,527 |
| $15,000-$24,999 |
12,582 |
| $25,000-$34,999 |
15,433 |
| $35,000-$49,999 |
25,344 |
| $50,000-$74,999 |
31,810 |
| $75,000-$99,999 |
22,809 |
| $100,000-$149,999 |
23,547 |
| $150,000+ |
17,621 |
| Unknown |
761 |
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| Neighborhood Selects |
|
| LifestyleNE Indicator |
| Total |
| Urban |
16,087 |
| + Urban Uptown |
8,595 |
| + Midtown Mix |
5,166 |
| + Urban Cores |
2,326 |
| Suburban |
51,835 |
| + Elite Suburbs |
8,736 |
| + The Affluentials |
16,258 |
| + Middle Burbs |
15,007 |
| + Inner Suburbs |
11,834 |
| Second City |
36,785 |
| + Second City Society |
4,265 |
| + City Centers |
11,798 |
| + Micro-City Blues |
20,722 |
| Town and Country |
54,724 |
| + Landed Gentry |
16,188 |
| + Country Comfort |
14,436 |
| + Middle America |
9,041 |
| + Rustic Living |
15,059 |
| Last update 7/07 |
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