Get More Mileage Out of Your Mailings

Your customer file is the best sales tool you have, so keeping it in perfect running order is essential.

A well-maintained customer database will:

• Generate higher response rates
• Reduce mail waste
• Make sales reporting more reliable
• Increase revenue and customer retention

The First Step to Profitability – File Cleaning

Your customer file needs to reflect changes to ensure its efficiency. A well-tuned file will increase your response rates, improve performance, and save you money. Begin with these customer file enhancements from MDR:

File Cleaning – Match your customer file to MDR's industry-standard information to guarantee correctness and deliverability. Eliminate closed schools and wasteful duplication.

Data Overlay – Add valuable information to your customer file using MDR's in-depth data elements, such as student enrollment, telephone, fax, and more.

Educator Delete Database (An MDR Exclusive) –Identify those customers no longer at a school or college, ensuring that your mailings reach valid contacts.
 
All of these services link your customer file to MDR's highly accurate database, providing access to precise, demographic information. Accurate data yields higher delivery rates and enhanced response!
 
The Next Step – Eliminate Duplication and Save Money

Combine the strength of MDR’s Smart Merge/Purge™ deduping process with our exclusive scrubbing process to remove educators not longer at an institution. A powerful tool when you use multiple lists from more than one source.

Smart Merge/Purge

Remove wasteful duplication between lists with Smart Merge/Purge, the only merge/purge service specifically designed to meet the unique needs of the education marketer.

This powerful tool will enhance your customer file and other lists so you get the best delivery rate possible. Smart Merge/Purge CASS certification includes:

• Address standardization
• ZIP Code correction
• Elimination of undeliverable addresses
• Appending ZIP+4, delivery point barcodes, and carrier route codes

Your lists are then merged with customized MDR lists and duplicate names are eliminated, resulting in more accurate and productive mailings.

Don’t trust your customer list to just anyone.  At MDR, we know the school market like no one else, and our client list can prove it! Our highly trained technicians are skilled specialists in working with education customer lists.