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Early Childhood

Building Blocks for Marketing Success!

With over 84,000 day care centers, 88,000+ day care directors, and more than 220,000 pre-kindergarten through third grade teachers, the demand for early childhood products and services has never been greater. Choose from the selections shown here, or call your MDR Representative for a complete list of our offerings.
Early Childhood pdf
Early Childhood Excel file
Early Childhood
Day Care Center Selects
Special Types Centers High DRI
Centers1		 Directors Pre-K/K
Teachers
All Day Care Centers 84,486 29,487 88,256 11,181
Church/Synagogue Centers 9,472 6,310 11,592 1,922
College/University Based 913 323 1,089 256
Employer (Corporate) Sponsored 366 139 534 67
Family Day Residences (With 10+ Children) 4,818 1,841 3,178 252
Federal Based 312 118 425 69
Head Start Centers 6,238 2,184 6,392 1,180
Hospital Centers 495 202 647 71
Military Based 149 37 214 20
Montessori Centers 1,938 865 2,107 367
Salvation Army 141 61 159 20
YMCA/YWCA Centers 2,894 848 3,214 179
Independent Centers 23,753 11,829 31,935 4,903
Unclassified 27,991 3,759 20,232 1,139
Day Care Chains/Centers Centers High DRI
Centers1		 Directors Pre-K/K
Teachers
All Day Care Chains 4,438 706 6,699 719
American Child Care Centers 82 36 93 8
Bright Horizon 108 6 140 17
Children's Discovery Centers 119 34 185 27
Children's World 506 120 824 50
Childtime Learning Centers 225 12 383 28
Goddard 142 11 157 29
Kiddie Academy 103 12 128 9
Kids R Us 93 23 115 3
KinderCare 1,111 17 1,867 203
La Petite Academy 567 2 996 146
New Horizon 120 47 170 25
Primrose 101 11 111 5
Rainbow Child 88 27 89 10
Sunshine House 87 33 139 15
Tutor Time 149 17 143 22
Other Chains 831 297 1,154 122
1Day Care Centers with High and Medium-High DRI scores.
Capacity
Centers
Directors		 Pre-K/K
Teachers
Buyers
80+ (Largest) 26,301 33,473 3,850 5,336
40-79 24,014 26,274 3,746 4,255
1-39 (Smallest) 32,933 27,496 3,552 3,388
Unclassified 1,238 1,013 33 65
Age Range
Centers
Directors		 Pre-K/K
Teachers
Buyers
Under 2 Years 33,789 42,037 5,038 6,037
2-4 Years 61,692 73,337 10,734 12,220
5-6 Years 61,553 73,050 10,101 11,850
7+ Years 34,531 41,872 4,847 6,233
Technology
Centers
Directors		 Pre-K/K
Teachers
Buyers
Centers With Computers 17,465 23,631 3,578 4,678
Centers With VCRs 34,407 44,888 7,009 8,620
Special Programs/Services
Centers
Directors		 Pre-K/K
Teachers
Buyers
Before- and After-School Programs 44,747 54,130 6,690 8,675
Bilingual Programs 7,307 9,722 1,580 1,535
Infant Care Programs 33,789 42,037 5,038 6,037
Instructional Programs 44,394 55,974 8,759 10,266
Special Ed Programs 10,354 13,268 2,279 1,945
LifestyleNE Indicator
Centers
Directors		 Pre-K/K
Teachers
Buyers
Urban 13,284 14,415 1,672 1,753
Suburban 19,208 21,260 2,494 3,122
Second City 16,631 18,064 2,082 2,324
Town and Country 35,352 34,125 4,696 4,291
Household Income
Centers
Directors		 Pre-K/K
Teachers
Buyers
Under $30,0000 10,931 11,315 1,307 982
$30,000-$39,999 20,334 20,525 2,744 2,280
$40,000-$49,999 20,381 20,620 2,563 2,650
$50,000+ 32,840 35,415 4,331 5,581
Day Care Center Buyers
Day Care Center Buyers Buyers Buyers in
High DRI Centers2
All Day Care Centers 11,493 6,293
All Day Care Chains 509 113
2Buyers in Day Care Centers with High and Medium-High DRI scores.
Head Start Programs
Total
Head Start Offices 1,983
Head Start Administrators by Name 1,798
Head Start Centers 6,238
Directors by Name at Head Start Centers 6,379
Teachers at Head Start Centers 720
Head Start Programs in Public Schools 863
Head Start Teachers in Public Schools 1,561
Schools With Pre-K/K
Schools With Pre-K/K Programs Schools High DRI
Schools3		 Principals Pre-K/K
Teachers
Pre-K to Grade 3 72,592 33,386 96,484 220,187
Pre-Kindergarten 27,997 12.356 38,821 110,604
Kindergarten 67,137 31,376 89,868 214,547
Schools With Kindergarten Programs Schools High DRI
Schools3		 Principals Pre-K/K
Teachers
Full-Day Kindergartens 43,878 20,025 60,455 150,264
Half-Day Kindergartens 17,347 8,618 21,819 47,073
All Kindergartens 67,821 31,529 90,699 215,126
3Schools with High and Medium-High DRI scores.
Reading First
Reading First Awards Districts
Schools
Under $400,000 234 1,659
$400,000-$1,000,000 932 1,350
Over $1,000,000 380 1,132
Reading First Contacts Total
Reading First District Directors 308
Reading First School Coordinators 2,732
Last update 7/07
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