MDR's EdNET Insight

Preview: The State of the K-12 Market 2010 report

Contents and List of Figures and Tables, Parts I and II
Draft Outlines, Parts III and IV

Part I: K-12 Education and the Education Industry
Table of Contents

Chapter 1:	Introduction
	How to Use This Report
Chapter 2:	Methodologies
	National Surveys of Decision Makers Education and Industry Data
Chapter 3:	The K-12 Education Landscape
	The K-12 Universe Public Schools
	Public School Districts The Structure of Decision Making
	Trends in Student Enrollment
	National Education Policy
	Sources of Education Funding
	Estimates of School Expenditures
Chapter 4:	The K-12 Education Market
	Structure of the Market
	Mergers and Acquisitions Private Equity Joins the Party Consolidations and Restructurings Venture Capital Flows to Education For-Profit Impact of Mergers and Acquisitions
Appendix A:	Data Tables
Appendix B:	Survey Materials

Part II: Educational Materials
Table of Contents

Chapter 1:	Instructional Materials
	The Size of the Instructional Materials Market
	The Outlook for District Budgets
	District Expenditures on Instructional Materials
Chapter 2:	Developments Affecting the Market
	Trends in Student Enrollment
	The Common Core State Standards Initiative Standards-Based Instruction Common Core State Standards Buy-In Will Be Key Next Steps Key Takeaways: Common Core State Standards
	A New Generation of Assessments? State Consortia Formed to Develop New Assessments
	The Transition to Digital Content The Pace of Change Quickens Factors Influencing Purchases of Instructional Materials Barriers to the Use of Digital Resources in Schools Key Takeaways: Digital Content
	Free Educational Resources: Threat or Opportunity? The Appeal of Free Open Educational Resources Key Takeaways: Open Educational Resources
Chapter 3:	Basal Content
	Overview: Core Instructional Materials The Size of the Basal Content Market Leading Players Other Players
	Developments Affecting the Basal Content Market State Funding Faltering Adoption Market Expanding the Definition of “Textbook” Saving Money With Open Source Content? No More Textbooks?
Chapter 4:	Supplemental Content
	Overview: Resources That Augment Core
	Instructional Materials
	Types of Supplemental Content Print Materials A Case Study Manipulatives Analog Audio and Video Content Digital Audio and Video Content Analog and Digital Games Instructional Software Hybrid Providers
	Developments Affecting the Supplemental Content Market The Special Ed and ELL Markets Common Core State Standards Competition From Basal Content Providers Accountability Requirements Demand for Digital Content Free and Open Educational Resources (OER) User-Created Content
Chapter 5:	Reference Content
	Overview: Reference and Primary Source Materials
	Encyclopedias and Reference Collections
	Databases
	Developments Affecting the Reference Content Market Federal and State Funding The Shrinking School Library Market Competition From Free Resources
Chapter 6:	Assessment
	Overview: Print and Electronic Assessments and Related Services
	State-Level Assessment Market Size Major Players
	Developments Affecting the State-Level Assessment Market
	Federal Policy and Initiatives The Common Assessment Movement Key Takeaways: Common Assessments State and Federal Funding for Assessment Moving State Assessment Programs Online
	Building- and District-Level Assessments Benchmark or Interim Assessment Classroom or Formative Assessment Products for Interim/Benchmark and Classroom/Formative Assessments
	Developments Affecting the Building- and District-Level Assessment Markets Assessment Embedded in Basal and Supplemental Content Assessment Embedded in Learning Management Systems
	Test Preparation Test Preparation Products and Trends School Use of Assessment Products School Use of Test Preparation Products
Appendix A:	Data Tables
Appendix B:	Survey Materials

Part III: Educational Technologies
Draft Outline

Chapter 1:	Introduction
	District Expenditures on Technology
	Developments Affecting the Technology Market Federal and State Funding One-to-One Computing Initiatives Convergence of Management Systems Open Source
Chapter 2:	Hardware
	Overview: Personal, Classroom, Building, and Enterprise Computing Devices Types of Hardware Covered in this Study Developments Affecting the Hardware Market
	Personal Computing Devices
	Interactive Classroom Technologies
	Networking and Storage
	Related Services
	Market Size and Market Shares
	Technologies Worth Watching
	Key Takeaways
Chapter 3:	Software
	Overview: Instructional, Library, Administrative, and Enterprise Software Solutions
	Developments Affecting the Software Market Federal Legislation State Initiatives IT Staff Reductions at Schools Interoperability Standards Open Source Alternatives
	Learning Management Systems The Complexities of LMS, IMS, and CMS Companies Consolidating Functions to Gain Market Share
	Library Resource Management Systems
	Student Information Systems Implications of Federal Policy and Funding
	Business Management Systems
	Data Warehouses
	Web 2.0 Technologies Overview Collaboration Content Creation
	Key Takeaways
Chapter 4:	Services
	Overview: Systems Design, Integration, Installation, and Maintenance
	Developments in the Industry
	Key Takeaways
Chapter 5:	Online Learning Programs
	Online Learning Programs Fast-Paced Growth
	Developments Affecting the Online Learning Market
	Key Market Sub-Segments Platform Instruction Content
	Types of Online Programs Online Course and Degree Programs Hybrid and Blended Programs
	Types of Providers For-Profit Corporations Non-Profit Organizations Districts and States Colleges and Universities

Part IV: Educational Services
Draft Outline

Chapter 1:	Professional Development
	Overview: Services that Help Teachers and Administrators Improve their Practice Types of Professional Development Types of Providers Market Size and Market Shares
	Developments Affecting the Professional Development Market NCLB and Other National Legislation Certification Federal and State Funding
	Developments in the Professional Development Industry
	Key Takeaways
Chapter 2:	Supplemental Education Services
	Overview: Educational Services that Supplement Core Academic Programs in Schools Types of Supplemental Education Services Types of Providers Market Size and Market Shares
	Developments Affecting the Supplemental Education Services Market NCLB and Other National Legislation Statewide Initiatives Federal and State Funding
	Developments in the Industry Online Services Competition From Foreign Companies Mergers and Acquisitions
	Key Takeaways
Chapter 3:	School Management
	Overview: Outsourced School Administration Services Types of Outsourced School Administration Market Size and Market Shares
	Developments Affecting the Market NCLB and Other National Legislation Charter Schools Federal and State Funding
	Developments in the Industry

List of Tables and Figures (Part I, Part II, and Appendix)

Figure 1.1	Numbers of Students Enrolled and School Districts in Surveys
Figure 1.2	Numbers of Students Enrolled and School Districts in Surveys by Region
Figure 1.3	Numbers of Students Enrolled and School Districts in Surveys by Metropolitan Status
Figure 1.4	Grade Levels by School Type
Figure 1.5	Public and Charter Schools by Grade Level
Figure 1.6	Geographic Regions of the U.S.
Figure 1.7	Public and Charter Schools by Region
Figure 1.8	Public and Charter Schools by Metropolitan Status
Figure 1.9	Public and Charter Schools by Household Income
Figure 1.10	School Districts by Region and Metropolitan Status
Figure 1.11	Public Schools, Districts, and Students by District Size
Figure 1.12	School Districts by District Size and Region
Figure 1.13	School Districts by District Size and Metropolitan Status
Figure 1.14	School Districts by District Size and Poverty Level
Figure 1.15	School Districts by Poverty Level and Region
Figure 1.16	School Districts by Poverty Level and Metropolitan Status
Figure 1.17	Source of Estimated $600 Billion in Funding for Public K- 12 Schools, 2009-2010
Figure 1.18	Cherry Tree Education For-Profit 50 Index vs. S&P 500
Figure 2.1	Districts’ Instructional Budget Outlook by District Size
Figure 2.2	Districts’ Instructional Budget Outlook by Metropolitan Status
Figure 2.3	Components of Districts’ Instructional Budgets by District Size
Figure 2.4	Per-Pupil Expenditure on Instructional Materials by District Size
Figure 2.5	Per-Pupil Expenditure on Instructional Materials by Region
Figure 2.6	Per-Pupil Expenditure on Instructional Materials by Metropolitan Status
Figure 2.7	Per-Pupil Expenditure on Instructional Materials by Poverty Level
Figure 2.8	Districts’ Support for the Common Standards Movement by District Size
Figure 2.9	Districts’ Support for the Common Standards Movement by Region
Figure 2.10	Districts’ Support for the Common Standards Movement by Metropolitan Status
Figure 2.11	Importance of Factors Influencing District Purchases of Instructional Materials (Rated 4 or 5)
Figure 2.12	Mean Percentage of Instructional Materials in Digital Format by Metropolitan Status
Figure 2.13	Expectations of Print-to-Digital Conversion Over the Next Three Years by District Size
Figure 2.14	Expectations of Print-to-Digital Conversion Over the Next Three Years by Metropolitan Status
Table 1.1	Types of Schools in the United States
Table 1.2	School Districts and Students Enrolled by District Size
Table 1.3	Grade Levels by School Type
Table 1.4	Public and Charter Schools by Grade Level
Table 1.5	Public and Charter Schools by Region
Table 1.6	Public and Charter Schools by Metropolitan Status
Table 1.7	Public and Charter Schools by Household Income
Table 1.8	Districts and Students by State
Table 1.9	Total Expenditures For Elementary And Secondary Education In The U.S.
Table 1.10	Local Percent of Overall Education Funding for Selected States
Table 1.11	Expenditures for Public Elementary and Secondary Education by Function (2005-2006)
Table 1.12	A Taxonomy of the K-12 Education Market
Table 2.1	Percentage of ARRA Funding Committed as of March 31, 2010
Table 2.2	Districts’ Instructional Budget Outlook by District Size
Table 2.3	Districts’ Instructional Budget Outlook by Metropolitan Status
Table 2.4	Enrollment Growth of PreK-12 and Limited English Proficient Students
Table 2.5	Districts’ Support for the Common Standards Movement by District Size
Table 2.6	Districts’ Support for the Common Standards Movement by Region
Table 2.7	Districts’ Support for the Common Standards Movement by Metropolitan Status
Table 2.8	Student-Designed Textbook Features
Table 2.9	Importance of Factors Influencing District Purchases of Instructional Materials
Table 2.10	Importance of Factors Influencing District Purchases of Instructional Materials: Small Districts
Table 2.11	Importance of Factors Influencing District Purchases of Instructional Materials: Medium Districts
Table 2.12	Importance of Factors Influencing District Purchases of Instructional Materials: Large Districts
Table 2.13	Importance of Factors Influencing District Purchases of Instructional Materials: Urban Districts
Table 2.14	Importance of Factors Influencing District Purchases of Instructional Materials: Suburban Districts
Table 2.15	Importance of Factors Influencing District Purchases of Instructional Materials: Rural Districts
Table 2.16	Mean Percentage of Basal and Supplemental Instructional Materials in Digital Format by Metro Status
Table 2.17	Expectations of Print-to-Digital Conversion Over the Next Three Years by District Size
Table 2.18	Expectations of Print-to-Digital Conversion Over the Next Three Years by Metropolitan Status
Table 2.19	Barriers to the Use of Digital Media in Classrooms
Table 2.20	Districts’ Usage of Paid Digital Content by Subject Area: Elementary School
Table 2.21	Districts’ Usage of Paid Digital Content by Subject Area: Middle School
Table 2.22	Districts' Usage of Paid Digital Content by Subject Area: High School
Table 2.23	Districts’ Familiarity With Open Educational Resources by District Size and Region
Table 2.24	Districts’ Familiarity With Open Educational Resources by District Size and Metropolitan Status
Table 2.25	Districts’ Willingness to Consider Usage of an OER Textbook in Next Three Years by District Size
Table 2.26	Districts’ Willingness to Consider Usage of an OER Textbook in Next Three Years by Metropolitan Status
Table 2.27	Elementary/High School Sales Growth
Table 2.28	Texas Textbook Adoption Outlays (Projected)
Table 2.29	State Adoption Schedule, Purchase Years 2010-2014
Table 2.30	Districts’ Usage of eReaders by District Size
Table 2.31	States With High School Exit Exams
Table 2.32	Types of Assessment Used by Districts - Elementary Schools
Table 2.33	Types of Assessment Used by Districts by Metropolitan Status - Elementary Schools
Table 2.34	Types of Assessment Used by Districts - Middle Schools
Table 2.35	Types of Assessment Used by Districts by Metropolitan Status - Middle Schools
Table 2.36	Districts’ Usage of Commercial Test Preparation Materials by District Size and Region
Table 2.37	Districts’ Usage of Commercial Test Preparation Materials by District Size and Metropolitan Status
Table 2.38	Types of Test Preparation Materials Used in Districts by District Size
Table 2.39	Types of Test Preparation Materials Used in Districts by Metropolitan Status
Table A.1	Numbers of Students Enrolled and School Districts in Technology and Curriculum Surveys
Table A.2	Numbers of Students Enrolled and School Districts in the Technology Survey by Region
Table A.3	Numbers of Students Enrolled and School Districts in the Technology Study by Metropolitan Status
Table A.4	Numbers of Students Enrolled and School Districts in the Curriculum Survey by Region
Table A.5	Numbers of Students Enrolled and School Districts in the Curriculum Survey by Metropolitan Status
Table A.6	The Education Market
Table A.7	School Types by Region
Table A.8	School Types by Metropolitan Status
Table A.9	Student Enrollments in School Types by Region
Table A.10	Average Student Enrollments in School Types by Region
Table A.11	Student Enrollments in School Types by Metropolitan Status
Table A.12	Average Student Enrollments in School Types by Metropolitan Status
Table A.13	Student Enrollments by Grade Level
Table A.14	Student Enrollments by Region
Table A.15	Student Enrollments by Metropolitan Status
Table A.16	School Districts by Region and Metropolitan Status
Table A.17	Public Schools, Districts, and Students by District Size
Table A.18	School Districts by District Size and Region
Table A.19	School Districts by District Size and Metropolitan Status
Table A.20	School Districts by District Size and Poverty Level
Table A.21	School Districts by District Size and Household Income Level
Table A.22	School Districts by Poverty Level and Region
Table A.23	School Districts by Poverty Level and Metropolitan Status
Table A.24	School Districts by Household Income Level and Region
Table A.25	School Districts by Household Income Level and Metropolitan Status
Table A.26	Per-Pupil Expenditure on Instructional Materials by District Size
Table A.27	Per-Pupil Expenditure on Instructional Materials by Region
Table A.28	Per-Pupil Expenditure on Instructional Materials by Metropolitan Status
Table A.29	Per-Pupil Expenditure on Instructional Materials by Poverty Level
Table A.30	Districts’ Instructional Budget Outlook by Region
Table A.31	Components of Districts’ Instructional Budgets by District Size
Table A.32	Components of Districts’ Instructional Budgets by Region
Table A.33	Components of Districts’ Instructional Budgets by Metropolitan Status
Table A.34	Mean Percentage of Instructional Materials in Digital Format by District Size and Region


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