MDR Makes E-Marketing Easy...

Lead Generation With E@quire
Expand prospecting success quickly and cost-effectively. Use any combination of educator selects, including school type, grade level, job title, enrollment size, and federal funding awards, for precise segmentation.

Customer Retention With E@ppend
Reach more of your existing customers with the email append solution for your house file. Send timely messages to generate repeat business, build brand loyalty, and build more profitable relationships. Your in-house file is updated with email addresses, and your message is deployed on your behalf.

Maximize Touches With DM-Optimizer
Maximize school market campaign results by leveraging the power of a multi-channel approach. Increase the impact of your purchased direct mail list with an easily coordinated pre- or post-mail email deployment at a special discounted price.

Act Quickly With Email Hot Leads
Follow up with educators who open and click your email messages. Grow momentum for moving sales with a call, fax, or direct mail while the campaign is under way. Give it a try! Five free Hot Leads with every eligible campaign.

E-marketing gives you timely, measurable, actionable, and cost-effective ways to:

• Target your best customers and prospects with messages and offers based on their specific product interests
• Test new acquisition or lead-generation strategies, creating relationships with your customers online
• Conduct market research and get timely insight for product development
• Generate actionable results at a very low cost
• Drive qualified traffic to your website
• Complete your own customer file and build stronger, more profitable customer relationships