E-Marketing Solutions

MDR’s E-Marketing Solutions Help You...

+ Maximize your ROI
+ Increase marketing efficiency and effectiveness
+ Reach educators via their channel of choice

Prospect With E@quire
Grow your customer base with the largest educator email file available. Pinpoint your audience by using any combination of MDR selections—courses taught, job titles, or demographics, such as enrollment, expenditures, technology, and more. Choose your audience and we’ll deploy your message.

Email Your Customers With E@ppend
Conduct timely email campaigns to your best-responding audience, your customers. Give us your customer file. We add their email addresses and then deploy your message on your behalf. Use E@ppend to update your in-house file or stimulate unprofitable print segments of your customer file.

Get a Multi-Channel Boost With DM-Optimizer
It’s the best of both worlds. Purchase a direct mail list and get the corresponding email list at a discount for synchronized pre- or post-mail messaging to the same audience.

Now Available...
Email Trends 2009 report!

Learn more >>>

Email Learning Center

New! Campaign Analyzer

See a Sample Campaign Analyzer Report

Campaign Analyzer Brochure

E-Marketing Solutions Sell Sheet

Hot Leads Sell Sheet

E-Marketing Campaigns: Best Practices and Tips

Updated CAN-SPAM Rules

Exclusive E-Marketing Services

New! Campaign Analyzer
Email marketing offers the unique capability to track a recipient’s behavior and tie that to detailed profile information. With Campaign Analyzer you can view campaign results across key individual, building-level and geographic-level demographics. This is the key to identifying and capturing your best prospects and opportunities. This new reporting feature is standard for all MDR E-Marketing campaigns. Learn more about MDR's Campaign Analyzer >>>

Email Hot Leads
Follow up on your hottest leads—people who are responding to your email campaign while it’s going on! You get key contact and demographic information for those who are opening your messages and clicking on links. Deliver qualified leads to your sales force for immediate follow-up. Learn more about MDR's Hot Leads >>>

Email Campaign Manager (ECM)
Take advantage of our exclusive Email Campaign Manager (ECM) tool, and get the most sophisticated asset management, deployment, and reporting tool available in the education industry.

E-marketing gives you timely, measurable, actionable, and cost-effective ways to:

Target your best customers and prospects with messages and offers based on their specific product interests
Test new acquisition or lead-generation strategies, creating relationships with your customers online
Conduct market research and get timely insight for product development
Generate actionable results at a very low cost
Drive qualified traffic to your Web site
Complete your own customer file and build stronger, more profitable customer relationships

All MDR email solutions are fully compliant with the CAN-SPAM Act.


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