Email Learning Center

Each year MDR conducts thousands of email campaigns on behalf of leading education marketers, which gives us the ability to analyze the characteristics of these email campaigns. Our email marketing reports present detailed analysis of educational email marketing campaigns and deliver the information and guidance you need to make effective and profitable decisions.

Whether you are just getting started or a seasoned education email marketer, these must-have reports provide lessons learned, suggestions about future trends, and actionable recommendations to help you execute highly successful email marketing programs.

Take your email marketing expertise to the next level with the latest edition of the market’s only comprehensive K-12 and college e-marketing study. This new and expanded report is based on the results of thousands of campaigns to schools and colleges and provides in-depth analyses of deployment and response rate trends as they relate to:

This latest edition includes chapters that explore teacher, administrator, and college faculty attitudes, habits, and use of email regarding:

Educational email offers
Email related to social networking sites
Email clients in use
Remote access to school email accounts
Wireless email use

The report also includes a chapter detailing education marketers' use, results, and planned budget of email as part of their overall marketing mix.

The third edition of this report provides in-depth analyses of deployment and response rate trends with campaign size, time of year, and market types as well as the effects of multi-channel marketing using email. And new chapters explore the habits and use of email by teachers, administrators, and college faculty. These chapters examine their attitude toward educational email offers, email clients in use, remote access to school email accounts, and wireless email use. The report focuses on key findings in the following areas:

Prospecting Email Campaigns
Multi-Channel and Specialized Customer Campaigns
Teachers' View of Email
District Administrators' View of Email
College Faculty Views of Email
MDR's email best practices

The latest edition of the market’s only comprehensive K-12 and college e-marketing study gives you in-depth analyses of deployment and response rate trends with campaign size, day of the week, and market types as well as email creative attributes for thousands of campaigns to schools and colleges. The study's detailed analysis includes:

Email Open trends and Click-Through trends
2006 vs 2007 trend analysis
Prospecting email results vs. customer file email results
Education marketers' views of email and their outlook for the future
Email creative analysis and elements of effective campaigns
MDR's email best practices

E-Mail Trends in the Education Market:
A Comprehensive Analysis of the 2005-2006 School Year

This first-of-its-kind study of educator use, acceptance, and activity resulting from email received at their school accounts provides a detailed review of aggregated results from thousands of email campaigns executed by MDR on behalf of customers. The study's detailed analysis includes:

Teachers' Habits and Perception of Email
Email Open and Click-Through Trends
Best Days and Weeks to Deploy Email to Schools
Ideal Size of Email Lists to Gain Maximum Results
Prospecting Email Results vs. Customer Email Results
MDR E-Marketing Best Practices