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Market Research Solutions

Actionable Business Insight So You Can Market With Confidence

Research provides essential business data necessary for you to make the most informed and successful decisions and plans. An ongoing research program can strengthen your overall business planning and ensure that your organization truly meets the needs of your market.

The education market is unique. For over 40 years MDR has focused solely on the education market. Today’s educators face increasing demands and pressures from governments, districts, parents and students. Ensuring that your organization is meeting their needs and strategically aligned with market trends is essential to your success in the education space.

MDR’s Market Research team is 100% education focused. We speak educators’ language, enabling us to craft research studies that elicit the information you really need.  Each and every day we communicate with educators, study the trends, and analyze the market forces at play. From legislation and funding to the latest trends in teaching, we know educators’ pain points and what resonates with them. Our knowledge of and experience with educators give you a unique advantage when it comes to market research.

With access to over 6 million educators, our information rich educator database contains comprehensive contact and demographic information on educators across the U.S.; from early childhood centers, K-12 schools, public libraries, and higher education institutions. Access to this data gives MDR’s Market Research team an edge when it comes to identifying and working with educators to meet your research needs. We can provide more targeted respondents for your research studies than non-education focused research firms using this immense resource.

Market Research Solutions will help you...

Minimize the risk of doing business. Obtain solid, detailed answers to critical questions and drive smarter strategic plans.

Improve your performance. Uncover and identify potential challenges, create benchmarks, and track progress, or evaluate successes and failures before taking the next steps.

Develop the products that your market needs. Explore new and profitable business opportunities to make informed product development decisions.

Market with confidence. Arm yourself with real data to sell to the right people, at the right time, for the right price, and with the right positioning and messages.

MDR Market Research Benefits

  • 100% Education Focused – It’s what we do. We communicate with educators, study the trends, and analyze the market forces at play to offer a unique advantage when it comes to research in the education market.
  • Unmatched Access – We can provide more targeted respondents for your research studies from educators and parents to high school and college students.
  • Relevant Answers – Get the in-depth, exclusive answers you need with our state-of-the-art methodologies.
  • Expert Support – Free initial consultation to evaluate your needs and recommend a market research plan. Ongoing researcher interaction with you throughout the project ensures we achieve the expected results.
  • Flexible Solutions – Choose the exact level of research service that you need. Our solutions are custom designed to meet your business intelligence needs in today’s marketplace

Market Research questions?
Call our Market Research team at 800-333-8802.

Market Research Services
   Quantitative Research
   Qualitative Research
   Secondary Research
Online Educator Panel
Market Research Product Sheet

Gain insight about…

Your Customers and Prospects
How do educators perceive your products and brand?
Which communication channel is the best to sell your services?
Why has the performance of a particular product changed?
What types of products or features do your customers want to see in the future?
   
Your Market
What is the scope and size of your particular market?
What products do your customers need to improve student performance?
   
Your Competition
Who is your current and emerging competition?
What are their strengths and weaknesses?
   
Outside Factors Influencing Your Business
Which economic factors are impacting your bottom line?
What effect is legislation (like NCLB) having on your business?
 
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