Get the timely, relevant information you need to develop winning sales and marketing plans.

Our research reports and annual publications track trends and changes in the school and college markets. We report on specific technology usage, expenditure, enrollment shifts, and much more.

Research Reports

Email Trends in the Education Market 2011:
A Comprehensive Analysis of the 2009-2010 School Year

Email marketing is critical to today’s educational marketer. Learn how to improve the results of your own campaigns and build sustainable email marketing strategies for the future when you understand the current trends in email marketing to educators. Gain valuable insight into the current state of educational email marketing with our latest edition of the market’s only comprehensive K-12 and college e-marketing study. This new and expanded report—based on the results of thousands of campaigns to schools and colleges—provides in-depth analyses of deployment and response rate trends as they relate to:

• Average open/click rates
• Time of day/day of the week
• Job title/course code
• Frequency of emails sent and their effects on response rates

This new edition includes chapters that explore teacher, administrator, and college faculty attitudes, habits, and use of email regarding:

• Frequency of email educators receive at their school email address
• The types of educational email offers they respond to
• Email clients in use
• Mobile engagement of school email
• Perception relating to Spam filtering at their school

Now, for the first time ever, the report includes a chapter dedicated to analyzing campaigns deployed to higher education institutions for deeper insight specific to college marketers.

This report is a must-have tool for every education email marketer providing lessons learned, suggestions about future trends, and actionable recommendations to help you execute highly successful email marketing programs.

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E-Mail Trends in the Education Market 2011 PDF format only. Price: $499 Multiuser license only for distribution within the purchasing organization.

The Technology Factor: Nine Keys to Student Achievement and Cost-Effectiveness

Get the latest research from the authors of America’s Digital Schools. See how some schools save money while improving learning. Find out what the best schools are doing to improve outcomes, which key implementation factors really work to change learning, and what most schools are not doing after they invest in technology.

This first large-scale national study identifies and prioritizes the performance factors of technology implementations in U.S. schools. The report details how nine key implementation factors are linked to improved test scores and graduation rates, reductions in disciplinary actions, and dropout rates. Project RED also looks at the cost savings, cost avoidance, and revenue enhancements that result from technology implementations.

This groundbreaking and forward-thinking report gives you the data you need to plan for today and the future. Preview the report >>

The Technology Factor: Nine Keys to Student Achievement and Cost-Effectiveness PDF format only. Price: $999 Multiuser license only for distribution within the purchasing organization.

Educator Buying Trends: A National Survey – 2010
How Teachers Make Buying Decisions

Based on the findings from a national survey of public school teachers across the U.S., this report explores the types of materials teachers purchase, their interactions with various marketing channels, and their preferences about obtaining product information. It also takes a look at teacher spending using both classroom budgets and personal funds. This must-have report for companies selling to the K-12 public school market also covers budget timing, how and where teachers make their purchases, and influences on decisions about instructional materials.
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Educator Buying Trends: A National Survey – 2010 PDF format only. Price: $399 Multiuser license only for distribution within the purchasing organization.

K12 Decision Support Systems Market Report

This market intelligence report focuses on Student Information Systems (SIS) and Data Warehousing and Reporting Systems (DWS) in U.S. public school districts. Topics explored in this report include market size and projections, the competitive environment, and purchasing priorities. The report also looks at market dynamics, such as customer satisfaction and product life cycle as well as district-level infrastructure.

The 118-page report was written by experts in the SIS and DWS markets—Lee Wilson at Headway Strategies and CEO of PCI Education and Larry Nelson, Worldwide Managing Director of Primary/Secondary Education at Microsoft Corporation.

This report is powered by the responses of over 300 district IT directors and provides key findings into their usage and plans for SIS and DWS systems within their schools.

This valuable and actionable insight into the market dynamics will benefit:

• Vendors competing in the SIS and DWS markets
• Partners of SIS and DWS providers deciding where to focus
• Investors looking for growth and opportunity
• Policy makers funding data-driven decision making

Click here for a preview.

K12 Decision Support Systems Market Report PDF format only. Price: $2,950 Multiuser license only for distribution within the purchasing organization.

America's Digital Schools 2008: The Six Trends to Watch

The second report in our series, America’s Digital Schools 2008, is based on discussions with school districts, legislators, and business partners and explores important technology trends facing our schools today.

Click here for a preview of the America’s Digital Schools 2008 table of contents.

America's Digital Schools 2008: The Six Trends to Watch. Includes print and PDF formats. Price: $999 Single User, $2,997 Multiuser.

Free Reports

Federally Funded Education Programs 2011

This informative guide highlights those programs MDR feels are of the greatest interest to K-12 education marketers. It is not intended to be a comprehensive listing of all education programs.

Click here to view the guide or download a FREE pdf copy.

MDR's Enrollment Comparison Report, 2010-2011

MDR's Enrollment Comparison Report shows the total U.S. public K-12 student population for the 2010-2011 school year grew by 180,456 students to 48.5 million. To accommodate additional students, schools must assess their needs for new and expanded facilities, product upgrades, instructional materials, and more— meaning new opportunities for marketers.

We've contacted all 14,000+ K-12 public school districts to obtain statistics for every U.S. state to provide one-year comparisons by state and by county.

To download your FREE copy of MDR's Enrollment Comparison Report, click here.

Public School Expenditures

The information presented in this report represents the districts' spending for materials used for instructional purposes. Contains actual spending information for the latest year tracked.

Click here for your FREE copy.