Get the timely, relevant information you need to develop winning sales and marketing plans.

Our research reports and annual publications track trends and changes in the school and college markets. We report on specific technology usage, expenditure, enrollment shifts, and much more.

Research Reports

Digital Marketing Trends in the Education Market 2013:
A Comprehensive Analysis of the 2011-2012 School Year

Education companies are using more digital marketing channels and less direct mail and other print media. While email campaigns are the most popular marketing activity, education companies are engaged in social media marketing, Internet advertising, search engine marketing, and a variety of related digital marketing efforts. MDR recognized this shift a year ago when it revamped its earlier annual report series, which documented five years of email marketing trends, to produce its first report on Digital Marketing Trends in the Education Market. This 2013 report represents the second in this new series, providing detailed information about K-20 educators’ use of online digital resources together with data about email, web advertising, and other activities conducted by education marketers.

This report includes chapters that explore teacher, administrator, and college faculty attitudes, habits, and use of digital marketing regarding:

• Educators’ and students’ use of digital content in the classroom
• What devices educators and students use to access content and email
• Social networking uses by educators
• Educators’ use of email
• Average open/click rates
• Time of day/day of the week
• Frequency of emails sent and their effect on response rates

Digital Marketing Trends in the Education Market 2013 is a must-have tool for every education marketer, providing lessons learned, suggestions about future trends, and actionable recommendations to help execute highly successful email marketing.

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Digital Marketing Trends in the Education Market 2013 PDF format only. Price: $499 Multiuser license only for distribution within the purchasing organization.

State of the K-12 Market 2012

The State of the K-12 Market 2012 report, a market analysis available to members of the EdNET Insight research service, is an annual market scan with unprecedented insight into what is happening in schools today. While many of the major drivers of change in education remain in play—Common Core State Standards (CCSS) implementation, Bring Your Own Device (BYOD) proliferation, the transition to digital materials, and preparation for online assessments—this third edition of the report quantifies the pace of change and the urgency schools are placing on specific priorities.

Highlights in this year’s State of the K-12 Market report include trends in tablet growth/Wi-Fi technology, the drive to digital, and new roles for social media.

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State of the K-12 Market 2012 PDF format only. Price: $7,500. Report Level subscription includes two licences for this report as well as other subscription services. Click here to view subscription benefits.

Free Reports

Federally Funded Education Programs 2012

This informative guide highlights those programs MDR feels are of the greatest interest to K-12 education marketers. It is not intended to be a comprehensive listing of all education programs.

Click here to view the guide or download a FREE pdf copy.

MDR's Enrollment Comparison Report, 2012-2013

MDR's Enrollment Comparison Report shows the total U.S. public K-12 student population for the 2012-2013 school year increased slightly to 48,560,000 students. Each year schools must assess their needs for new and expanded facilities, product upgrades, instructional materials, and more— meaning new opportunities for marketers.

We've contacted all 14,000+ K-12 public school districts to obtain statistics for every U.S. state to provide one-year comparisons by state and by county.

To download your FREE copy of MDR's Enrollment Comparison Report, click here.

Public School Expenditures

The information presented in this report represents the districts' spending for materials used for instructional purposes. Contains actual spending information for the latest year tracked.

Click here for your FREE copy.

Public School Buying Power Map

Counties, districts, and schools have money to spend, but the amount of funding allocated varies based on enrollment, demographics, types of institutions, and many other factors.

Our latest wall map provides an easy way to locate those U.S. counties where buying potential is the greatest. Each county is clearly identified and color-coded to show its instructional buying power.

Order a free copy of MDR’s Public School Buying Power »

States and Counties

When you need to see the county borders in each state, this handy pdf shows each state and their counties.

Click here to download for free »