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Get the timely, relevant information you need to develop winning sales and marketing plans. Our research reports and annual publications track trends and changes in the school and college markets. We report on specific technology usage, expenditure, enrollment shifts, and much more. Research Reports
Build your email marketing expertise with the latest edition of the market’s only comprehensive K-12 and college e-marketing study. Based on the results of thousands of campaigns to schools and colleges, this report provides in-depth analyses of deployment and response rate trends with campaign size, time of year, and market types as well as the effects of multi-channel marketing using email. This year's edition includes chapters that explore the habits and use of email by teachers, administrators, and college faculty. These chapters examine their attitudes toward educational email offers, email clients in use, remote access to school email accounts, and wireless email use. Whether you are just getting started or a seasoned education email marketer, this report is a must-have tool that provides lessons learned, suggestions about future trends, and actionable recommendations to help you execute highly successful email marketing programs.
America's Digital Schools 2008: The Six Trends to Watch The second report in our series, America’s Digital Schools 2008, is based on discussions with school districts, legislators, and business partners and explores these important technology trends facing our schools today:
Click here for a preview of the America’s Digital Schools 2008 table of contents. The first report in the series, America’s Digital Schools 2006 provides a look at the current technology environment as well as a five-year forecast. These reports give you the data you need to plan for today and the future. Both authoritative, comprehensive reports are essential to any company marketing to the K-12 market.
Educator Buying Trends: A National Survey – 2007 This new report contains the findings from MDR’s market research survey exploring teachers’ buying patterns, budgets, decision-making authority, and how they prefer to purchase products. It also looks at teachers’ personal investment in professional development, the impact of NCLB on the types of products their school is purchasing, a forward look at how instructional materials purchasing will change, and more. A must-have report for any company selling to the K-12 public school market. Preview the report >>
The College Technology Review 2006 This report provides a comprehensive look at current data and trend information about technology usage in our nation's colleges and universities. MDR surveyed key administrators at more than 5,600 accredited two- and four-year colleges and universities in the U.S. for its annual college technology survey, which is the basis for the report's findings. You'll learn the latest details about college technology spending across all areas, brand preferences, access to wireless networks, Internet usage, distance learning, and more.
The K-12 Technology Review 2005 Melding data from three different surveys-directed toward districts, schools, and teachers-this brand-new report provides a richer portrait of technology and related issues. Includes trend data and the latest information on new classroom technologies and student information systems. Other highlights are:
The Impact of No Child Left Behind (NCLB) - Educational Leaders Speak Out This insightful report presents the findings of MDR's survey to educational leaders to learn their opinions about the No Child Left Behind Act. Find out how this law has impacted educators' product purchasing methods and habits, as well as the effect it has had on trends in school funding, changes in staffing levels, ways in which instructional products are evaluated, and much more.
Conference Presentations
MDR's Age of Accountability – Views of Educational Leaders presentation was given at at Simba's Voyage to Achievement Conference on October 19, 2006. MDR presented research based on a survey to understand the impact of NCLB on school operations. Click here to view the presentation or download a FREE pdf copy. Free Reports
This informative guide highlights those programs MDR feels are of the greatest interest to K-12 education marketers. It is not intended to be a comprehensive listing of all education programs. Click here to view the guide or download a FREE pdf copy. MDR's Enrollment Comparison Report, 2008-2009 
MDR's Enrollment Comparison Report shows the total U.S. public K-12 student population for the 2008-2009 school year grew by 185,390 students to 48.2 million. To accommodate additional students, schools must assess their needs for new and expanded facilities, product upgrades, instructional materials, and more— meaning new opportunities for marketers. We've contacted all 14,000+ K-12 public school districts to obtain statistics for every U.S. state to provide one-year comparisons by state and by county. To download your FREE copy of MDR's Enrollment Comparison Report, click here. 
The information presented in this report represents the districts' spending for materials used for instructional purposes. Contains actual spending information for the latest year tracked. Click here for your FREE copy. |
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