MDR Introduces New EdNET Insight Funding Solutions
New customized services with partner RedRock Reports help businesses tailor strategies to capture federal, state, and private funding.
April 21, 2011 – MDR announced today the launch of two new funding solutions to help businesses secure sales in the constantly evolving, resource-challenged education market. EdNET Insight, MDR’s decision support research service, has partnered with funding experts at RedRock Reports to offer customers Funding Audit and Funding Alignment services, helping to identify untapped opportunities by following the money schools and districts have to spend on them.
This new service is the latest addition to a suite of EdNET consulting and research solutions offered through EdNET Insight. Although any MDR customer can take advantage of the Funding Audit or Alignment services, subscribers to the EdNET Insight research services get preferred pricing and customized presentations as subscribers. “We are pleased to be expanding the offerings available to customers through the EdNET suite of solutions,” said Kathleen Brantley, Director of EdNET Insight Operations. “We have a long-standing partnership with RedRock Reports to deliver services, and the new Audit and Alignment services will give customers a fast, concise look at ways to maximize funding and drive more sales.”
Follow the Money
“In this challenging economy, district funding is increasingly limited, and competition for available dollars is fierce,” said Jenny House, founder of RedRock Reports. “Stakeholders in the schools need accurate information and honest, objective advice to navigate the opportunities and apply for funding effectively. And service providers need to tap every avenue to ensure schools see the value of their products and a path to purchasing them. Our new EdNET Insight Funding Solutions can help you do just that.”
EdNET Insight Funding Audit
The Funding Audit, like a financial audit, is a thorough review of business plans, product development initiatives, marketing materials, and sales programs to determine how effectively businesses incorporate information about appropriate funding sources for products. The audit’s summary recommendations and report card provide an overview of the current situation and suggestions for ways to improve. Each audit includes:
- An easy-to-understand report card that evaluates existing plans, documents, and activities against industrywide best practices in the effective uses of funding
- A set of actionable recommendations for immediate impact
- A follow-up webinar that explains all the information and answers questions about the audit results
EdNET Insight Funding Alignment
A product Funding Alignment shows exactly what federal, state, and private funding sources are appropriate for a specific business’s products and buying audience. The custom report includes:
- A three- to five-page customized list of funding sources and grants aligned to a product or product line with the following information:
- Fund/grant source type
- Fund/grant name or title
- Fund/grant URL
- Fund/grant description
- Contact information for the fund/grant
- Deadlines for applying
- Relevant language from the funding sources to help buyers justify purchase and use of a specific product
- A customized webinar to review all of the information
While a Funding Audit focuses on the effectiveness of companywide practices, a product Funding Alignment identifies available funding sources for a specific product or product line.
Learn More
To learn more about the EdNET Insight Funding Audit and Funding Alignment, customers can visit schooldata.com and register for a free upcoming product information session or call an MDR Representative at 800-333-8802.
About EdNET Insight
Combining the proven power of research and analysis with recognized industry experts, the service delivers an insightful, comprehensive view of the trends and influences that are shaping the education market today—and tomorrow. To learn more about EdNET Insight, visit schooldata.com/mdrednetinsight.asp.
About RedRock Reports
Jennifer House, Ph.D., founded RedRock Reports in 2005 after realizing that no single source of information about education funding was available to school marketers and service providers. RedRock Reports helps companies navigate the educational funding landscape by providing customized funding assistance that includes tracking grant and RFP opportunities, alignment to funding sources for products and services, and writing grant proposals and RFPs. RedRock Reports has been a strategic partner with MDR and its Education MarketView product since its launch. To learn more about RedRock Reports, visit www.redrockreports.com.
