Now Available! New Research Service Identifies Key Trends and Delivers Exclusive Insight to Education Businesses
EdNET Insight gives members access to actionable information and analysis to help K-12 business leaders make critical decisions.
July 28, 2010 – MDR announced today the launch of EdNET Insight, a research and information service by subscription for business leaders that delivers decision support services in a changing education marketplace. By means of industry reports, custom research, web-based information services, and a member community, EdNET Insight supports tactical and strategic decision making in core corporate functions—strategic planning, sales and marketing, business and product development.
“In today’s highly competitive environment, it is more important than ever to have information that is timely, trustworthy, and actionable,” said EdNET Insight Director, Steve Rappaport. “Over the past six months, I’ve spoken with leaders at dozens of companies to understand the kinds of decision support services they need, and that feedback formed the foundation for the research and customized consulting that make up EdNET Insight. I’m excited to be launching these services to our earliest subscribers this week.”
Highlights From the State of the K-12 Market Study
EdNET Insight is anchored by the annual State of the K-12 Market report. Released in four parts throughout the year and based on surveys of more than 500 district-level decision makers, the report is a comprehensive overview of K-12 education and the education industry, focusing especially on educational materials and assessment, educational technologies, and educational services. Supported by detailed analyses and containing hundreds of data tables, the report includes statistics, market penetration rates, and projections about:
- Sales opportunities in various market segments, including learning management and student information systems, assessment and test preparation, and online content
- Growth and implementation of online course delivery
- Levels of implementation of interactive whiteboards, student response systems, thin clients, and other classroom technologies, and plans for acquiring them
- Districts’ purchasing priorities and reasons for making various purchasing decisions
The State of the K-12 Market report will be updated annually, and subscribers will shape the research agenda for the two large-scale district surveys done each year for the report. Click here to review the Table of Contents and a list of tables and figures for Parts I and II of the report.
Four additional Insight Reports are included in the subscription to EdNET Insight. Targeting specific market topics of interest and written by guest industry analysts, the first two in this series of strategic reports will focus on the educational funding environment and “A View From State Capitals,” the latter based on hour-long interviews with 20 state education technology directors.
Market Overview and Targeted, Customized Services
In addition to the annual overview of the education landscape in the State of the K-12 Market report, EdNET Insight members receive a broad range of services:
- Custom research and consulting services to support decision making in strategic planning, marketing and sales, business and product development
- Industry reports based upon rigorous primary research and filled with insightful analysis of trends in the education industry
- Unbiased, actionable information for allocating resources, assessing risks and opportunities, tactical and strategic planning
- Online briefings and roundtables following the release of reports and in regular online educational discussions
- Special events at the annual EdNET networking conference
- Networking opportunities to identify and help you create tactical partnerships and strategic alliances
Newsletter, Heller Report, and Industry “Scoops”
All subscribers have easy access to weekly industry updates in the EdNET News Alert. The News Alert provides extensive coverage of market news and commentary from industry leaders and educators, along with a monthly column from Nelson Heller, founder of the EdNET Conference and the Heller Report, and the popular weekly column “She Snoops for Scoops” by Vicki Bigham. The archive of News Alert content adds additional, searchable insight for EdNET Insight subscribers.
To learn more about membership in EdNET Insight, contact your MDR sales representative at 800-333-8802 or email EdNETInsight@dnb.com. Interested customers can also sign up to receive updates on the service.
