MDR Expands Investment in Social Media Marketing
New multi-channel marketing options as WeAreTeachers joins MDR.
March 2, 2011 – MDR today solidified its commitment to provide customers marketing and sales opportunities through social media by adding WeAreTeachers to the MDR suite of products and services. Customers can now choose from expanded WeAreTeachers programs to help connect to educators, create product awareness and loyalty, and drive qualified leads to their sales teams.
“The sponsored programs available to customers through WeAreTeachers have added a powerful extension to our marketing solutions,” said MDR President Fady Khairallah. “We are now poised to bring customers even more ways to use the social web to drive results and are excited to have the talented team and technology platform of the WeAreTeachers business formally join the MDR family of services.”
WeAreTeachers.com
Built in 2008 by veteran educator, marketer, and technologist Sandy Fivecoat, WeAreTeachers is a social and business community where educators and service providers can share, connect, and collaborate, giving marketers a new way to drive sales lead opportunities and grow their businesses. Reaching the WeAreTeachers community and targeted educators through outreach programs, every campaign is designed to reach a specific audience using the MDR email database while also engaging a broader audience on the social web.
Lead Generation Through Social Media
“As the world of direct marketing continues to evolve and drive more potential buyers to the web, WeAreTeachers provides a natural extension of MDR’s core email and mail programs” said Fivecoat, who will continue to represent the WeAreTeachers community. “The ability to drive new prospects using traditional marketing channels to sponsored programs and teacher giveaways builds brand and solid leads for our partner companies. We bring a unique offering to our market and are very excited to be formally joining the MDR business.”
More Options and Expertise
Combining the power of MDR’s world-class educator database with the WeAreTeachers technology platform and social media expertise, customers now have even more options to build a presence in the community and to drive qualified leads from their investment.
Learn More
Customers already engaged in a WeAreTeachers program can expect the same high levels of service they have had to date. Customers interested in learning more about how to get started can visit schooldata.com or call their MDR Sales Representative at 800-333-8802.
