October 28, 2005
For more information, contact Kathleen Brantley
Telephone: 203-225-4736
Fax: 203-926-1826
E-Mail: kbrant@dnb.com

 MDR to Launch School Funding Alerts
First release in a portfolio of new sales solutions for education sales leaders

Shelton, CT, October 28, 2005 -- MDR, a Company of D&B, announced today the launch of School Funding Alerts, a Web-based sales and marketing lead service that tracks state and federal grant opportunities and awards. The product is first in a portfolio of new and expanded sales solutions that will be launched in 2006.

Leveraging 35+ years of developed expertise in building leading education data solutions, MDR will help customers navigate the maze of funding opportunities available from federal and state government sources as well as private foundations and organizations.

  • With a team of funding research experts constantly monitoring changes in grants from the earliest stages to awarded status, customers can receive detailed, timely, and actionable information on hundreds of active opportunities, including the allocation of much of the over $56 billion supporting the No Child Left Behind Act of 2001.
  • School Funding Alerts will offer a one-stop solution that goes a step further than the myriad of sources available--linking funding leads to the more than 5 million educators and over 100,000 districts and schools available in MDR’s comprehensive K-12 database.
  • At any time, customers can search the database of funding opportunities at the federal, state, or local level and learn more about the application process, the allocation of funds, and the recipients of those dollars, along with the name, phone number, and e-mail address for key decision makers.

"We are excited to bring this dynamic funding lead product to our customers," said Fady Khairallah, General Manager of MDR. "With the significant changes in federal and state funding as a result of No Child Left Behind, our sales and marketing customers have looked to MDR for guidance on how to find their best prospects and where to focus their resources within states and districts. We’ve reviewed the funding resources available to customers today and see how challenging it is to chase these opportunities. Our sales solutions give MDR customers the leads they need to act quickly and see positive sales results."

School Funding Alerts provides a new type of sales lead that complements MDR’s proven School Directory products currently available on the Web. Additional Web-based tools that support sales professionals in monitoring ongoing opportunities in school systems will be added to the MDR portfolio in 2006.

To learn more about MDR’s School Funding Alerts, visit http://www.schooldata.com/SFA/ Sales and marketing leaders interested in learning more about this new service should contact Kathleen Brantley at
203-225-4736 or kbrant@dnb.com.

About MDR

MDR, a Company of D&B, is a leading U.S. provider of sales and marketing solutions for the education market. Its databases include over 5 million educators at more than 262,000 institutions--from preschool to college.